Skip to main content

CASE

CASE

Main Menu

  • Conferences & Training
  • Resources & Articles
  • Trending
  • Awards
  • Connect
  • Talent
  • About
  • Districts
    • Membership
    • Log in
    • Search
    • Shopping Cart

    Breadcrumb

    1. Home
    2. CASE Awards
    3. Circle of Excellence
    IU Day 2018 Mail Campaign Package

    IU Day 2018 Mail Campaign Package

    Year: 2019
    Award Level: Silver
    Award Winner(s): Indiana University
    Award: Circle of Excellence
    Category: Publications | Fundraising Publications | Fundraising Publication Packages
    See the award-winning publication package
    From the Nominator

    IU Day is a 24-hour binge-watching, social-sharing, IU-wearing, online celebration of Indiana University and the people who make IU possible–our students, alumni, parents, friends, staff, faculty, and fans. It’s for anyone who has a special place in their heart for “old IU.” As part of the IU Day event, we sent direct mail packages to all of our audience segments (donors, lapsed, nons, VIPs) which highlighted the IU Day objectives above, with a focus on directly asking for a gift and provided something to wear, share and look at (watch!) as well. We can mail our audience segments broadly with this package in the context of the IU Day celebration without having to create unique content messages for each.

    From the Judges

    The IU Day entry took a virtual, online giving day and created a touch and feel concept in a direct mail piece. The materials were creative and budget-friendly, given the scope of the mailing. It was an engaging piece that stood out from the rest of the field.

    CASE

    CASE
    • CASE Communities
    • Member Login
    • Careers at CASE
    • Terms & Conditions
    • Privacy Statement
    • Staff Intranet
    Connect with CASE
    • Facebook
    • Twitter
    • LinkedIn
    • Instagram

    CASE Member Support
    +1-202-328-CASE [2273]
    support.case.org

    CASE

    CASE
    Close

    Search

    Popular Searches
    Book Advancement events Articles Fundraising Resources AMAtlas Resources Awards CASE Library