About the entry
The UMadness In March campaign is an emerging fundraising program due to the length of the program and great success rate during a one month friendly fund raising competition between the University's eleven schools and colleges. The UMadness In March launched in 2015 to increase University of Miami Annual Giving alumni donor and alumni participation rate.
From the Judges' Report
The commission shared they liked that this campaign got all of the University of Miami’s individual schools involved and doing their own fundraising.