Skip to main content

CASE

CASE

Main Menu

  • Conferences & Training
  • Resources & Articles
  • Trending
  • Awards
  • Connect
  • Careers
  • About
  • Districts
    • Membership
    • Log in
    • Search
    • Shopping Cart

    Breadcrumb

    1. Home
    2. CASE Awards
    3. Circle of Excellence Awards
    Edinburgh's undergraduate offer holder conversion campaign

    Edinburgh's undergraduate offer holder conversion campaign

    Year: 2018
    Award Level: Silver
    Award Winner(s): The University of Edinburgh
    Award: Circle of Excellence
    Category: Communications | Communications Improvement
    About the entry

    Undergraduate recruitment has become very competitive; universities employ increasingly innovative methods to communicate with and convert offer holders. The University of Edinburgh knew from its research that its communications were not meeting offer holder needs. The university wanted to attract the best students, so they launched a conversion campaign as part of an integrated, multi-channel recruitment concept called Drawn to Edinburgh.

    From the Judges' Report

    Judges thought the University of Edinburgh’s offer holder conversion campaign deserved recognition because changes and improvements were informed by market insights and a deep understanding of the target audience. The specificity of the entry and presentation of the supporting materials also made it easy for judges to see how vastly the program had improved.

    CASE

    CASE
    • Contact
    • CASE Communities
    • Member Login
    • Terms & Conditions
    • Privacy Statement
    • Staff Intranet
    Connect with CASE
    • Facebook
    • Twitter
    • LinkedIn
    • Instagram

    CASE Member Support
    +1-202-328-CASE [2273]
    support.case.org

    CASE

    CASE
    Close

    Search

    Popular Searches
    Book Advancement events Articles Fundraising Resources AMAtlas Resources Awards CASE Library