About the entry
While giving days are becoming increasingly common at educational institutions and non-profits, McGill's second annual day of giving, McGill24, which took place on March 15, 2017, retained the title of the largest fundraiser of its kind in Canada. IT raised almost $1.4 million from over 3,400 donations made by supporters around the world. This second edition of the campaign surpassed our first year's results by 75% in giving and 119% in total donations, which we attribute to the implementation of a matching/ challenge gift strategy.
From the Judges' Report
The Commission noted they were impressed by McGill University’s submission and the way it tied together past fundraising campaigns and the emerging philanthropic culture of the university.