About the entry

Sun Devil Rewards is a mobile app designed by the Arizona State University Enterprise Marketing Hub that successfully links university alumni, students, faculty/staff, fans and advocates to ASU innovation. Through the app and complementary web, social and email channels, Sun Devil Rewards members receive personalized and up-to-the minute access to what's happening at ASU and within the university community

From the Judges' Report

Arizona State’s game-filled app really scores points. The users play games and take quizzes that help the university gain further insight into what alumni like. Each point you score gets you access to buy things like ASU swag, gear, tickets to events and sports, and even a bike! With 20,000+ registrations and a 20% of those being more likely to give a gift to the university, this is a great way to engage alumni.