About the entry

Arizona State University's Emmy award-winning "33 Buckets" PSA/commercial spot celebrates the unique journey of one of the many student innovators of ASU. Through a high-quality, mini-documentary production, ASU sought to make the connection in the viewer's mind between ASU's value proposition and the personal and emotional journey one travels when pursuing a better life through the college experience.

From the Judges' Report

This video pulled at the heart strings and appealed to both parents and prospective students. You wanted to be the featured student – or have him as your kid. We thought the message of social justice and making the world a better place were right on target with this generation. The video had great production values.