Marketing: Websites (Institutional)
Entries should be a comprehensive website for an institution, or a similar website for a major component of the institution (such as a college or law school within a university or a system). If entering a site for a major division/college within an institution, it should be similarly comprehensive in nature.
All sites must be accessible to the public. No private or password-protected sites should be entered.
Judges will score nominations from 1 (lowest) to 10 (highest) in these five areas:
Overall concept and creativity
Impact and results
Strategy and methodology
Use of resources (budget, people, and time) and return on investment
Judges also may consider:
Quality and clarity of nomination and supporting materials
Special circumstances/overcoming adversity