Samples, Research & Tools

The Library maintains this collection of brand-related samples including visual identity guidelines, brand and logo style guides, brand toolkits, identity management standards and assorted other documents. The samples on the pages below are listed alphabetically by institution.

Circle of Excellence Award Winners
Alumni Associations
Independent Schools / Primary or Secondary Schools
2-year / Community Colleges
4-year / Baccalaureate Colleges or Universities
Unit Branding (Athletics / Colleges & Schools)

Contribute to the Sample Collections

The Library welcomes documents and other material from your institution. If you would like to contribute samples, see the Library's sample submission guidelines or contact us at

These documents are generously contributed by advancement professionals around the world in the spirit of peer-to-peer exchange. Others are publicly available on institutional websites.


The Library has compiled a collection of resources about branding.

View resources


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