Samples, Research & Tools
Good Question: Branding

Q: We are looking to refresh our branding. As we begin, do you have any best practices and samples showing us how to integrate our marketing, messaging and visual identity efforts?

A: The Library frequently receives questions from members who want to know how to take on branding projects, revise an institution-wide branding strategy or create a new set of visual identity guidelines. In light of these questions, the Library has developed this collection of branding resources and sample materials for all CASE members.

Articles and Research
Books & Blogs
Sample Materials*                 

Communications Plans**
Image Management**





*This link leads to a page in the samples section of the CASE website. Samples include visual identity guidelines, branding manuals, identity management standards and Circle of Excellence award-winning program descriptions.

**This links to categories under Browse by Professional Interest with Currents articles, descriptions of award-winning programs and more.


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