Samples, Research & Tools
Good Question Archive: Communications & Marketing

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The Library is a hub for advancement resources and knowledge. The four-person staff provides members with online samples and information. Members can "Ask the Library" to receive personalized responses to advancement questions.

The Good Question archive contains resource collections based on questions posed by members. Check back regularly to see the most recent Good Question!

Communications & Marketing Good Questions
  • Branding
    We are looking to refresh our branding. As we begin, do you have any best practices and samples showing us how to integrate our marketing, messaging and visual identity efforts?
  • Commencement & Social Media
    I am looking to take advantage of social media in promoting and celebrating activities surrounding commencement. Does CASE have any samples and best practices for this?
  • Copyright & Licensing for Images and Multimedia
    Does CASE have information about copyright and licensing for multimedia? Where can we obtain inexpensive or free music and images to use on our website and in social media?
  • Crisis Planning & Management
    I need resources on campus crisis management. Also, do you have any sample crisis communications plans? We are working on one and want to see samples to help us get started.
  • Infographics
    Does CASE have resources that discuss best practices for designing infographics? What about examples of infographics created for advancement purposes?
  • Mobile Websites
    Does CASE have any recommendations or best practices for developing a mobile website and samples from institutions that have already done so?
  • Presidential Transitions
    I would appreciate any information you have about planning and undertaking a presidential transition. I could use communication plans, press releases, timelines, etc.
  • Student Recruitment
    Do you have resources about student recruitment communications and marketing tactics? Samples from other institutions would also be helpful.
  • Value of Higher Education
    At a time when higher education is facing nearly constant criticism, how can institutions go about rebuilding public trust and demonstrating the value of higher education as a public good?


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The Library maintains sample collections of communications and marketing materials.

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