Samples, Research & Tools
CASE Member Magazine Readership Survey

The CASE Member Magazine Readership Survey is a web survey designed to help members evaluate how readers view their campus magazine and benchmark the results. The readership survey was launched in 2009 for magazine editors at colleges, universities and K-12 institutions that are members of CASE.

A recently upgraded version of the CASE Membership Magazine Readership Survey is now open and available for members. As a result of the update, magazine editors who subscribe to the product will have access to a dynamic, user-friendly environment for both fielding surveys and accessing customized results.

The CASE Membership Magazine Readership Survey was launched in 2009 with a pro-bono vendor, allowing CASE to provide the service at no charge. With the recent withdrawal of that support, CASE is now charging a nominal annual fee per magazine to use the product-$500 for a year's access from the purchase date. For more information on purchasing a CMMRS subscription, please click here.

For more information-including how to activate a subscription and use the reporting features to analyze survey results-contact the member support center with additional questions.

If you are an editor who has previously utilized the CMMRS benefit, please contact the CASE Research department in the member support center for any assistance.

The following documents are available to assist editors with their analysis:


The CASE readership survey of institutional magazines reveals key findings about reader preferences and engagement, including how the amount of time spent reading an alumni magazine can impact a reader's giving and involvement with the institution. New findings from questions on format preference and online content are also included. The reports below highlights many of the benchmarks and trends revealed by comparing data collected from more than 136,000 CASE member institution readers.

Download 2013 CASE Member Magazine Readership Survey Analysis

Download 2012 CASE Member Magazine Readership Survey Analysis


Visit the member support center for more information.