Samples, Research & Tools
International CASE Alumni Relations Survey

The International CASE Alumni Relations Survey provides measurement standards for those interested in alumni relations. The survey is completed by higher education professionals working in European universities.

Developed by alumni professionals, the survey has helped alumni relations directors measure year-on-year progress since 2005, helping them to improve the efficiency of their university's alumni activities, analyse specific areas of their programmes and develop their strategies.

Participate in ICARS

Get in touch for more information.

  • Past survey participants can log into the CASE Benchmarking Toolkit to access the survey. If you have any trouble logging in, please reset your password here.
  • If you are new to the survey, please contact CASE Europe and reference ‘BICARS' in the subject line. We will reply promptly with participation details.

Data submitted in the survey will be presented in aggregate form in any outputs produced by CASE and benchmarking is available on the CASE Benchmarking toolkit on an anonymised basis.

Survey Committee

The International CASE Alumni Relations Survey Committee members are:

  • Nicola Pogson, head of alumni relations, Imperial College London
  • Alice Perry, head of alumni, London School of Hygiene & Tropical Medicine 
  • Stephen Walsh, head of operations and information strategy, Oxford Brookes University
  • Lucy Nicholson, communications and alumni relations manager, Trinity Laban Conservatoire of Music and Dance
  • Rachel Newbury, head of alumni and friends engagement, Lancaster University

CASE runs the survey data sets through rigorous checks to ensure that the data submitted is free from errors and as robust as possible.

All committee members sign non-disclosure agreements with CASE Europe to safeguard the data submitted by participating institutions. As part of the data querying process, committee members may get access to un-anonymised survey data to enable them to conduct meaningful checks and use their experience and knowledge of the sector to flag any oddities in the data (for instance, if a very small institution reports a relatively large alumni staff number). Apart from these checks, CASE staff also run a number of logic, arithmetic and ratio checks.

By taking part in the survey you agree for your institution's data to be used by CASE in the above listed ways.