Samples, Research & Tools
International CASE Alumni Relations Survey for Business Schools

The International CASE Alumni Relations Survey for Business Schools provides a set of measurement standards for alumni relations programmes at business schools in Europe.

Developed by alumni professionals working in business schools, the survey, now in its sixth year, has helped alumni relations directors in business schools to measure year-on-year progress, improve the efficiency of alumni activities and analyse specific areas of their programmes.

Participate in BICARS

Get in touch for more information.

  • Past survey participants can log into the CASE Benchmarking Toolkit to access the survey.  If you have any trouble logging in, please reset your password here.
  • If you are new to the survey, please contact CASE Europe and reference ‘BICARS' in the subject line. We will reply promptly with participation details.Data submitted in the survey will be presented in aggregate form in any outputs produced by CASE and benchmarking is available on the CASE Benchmarking toolkit on an anonymised basis.
Survey Committee

The International CASE Alumni Relations Survey for Business Schools Committee members are:

  • Mina Colonna D'Istria, deputy director, ESSEC Foundation
  • Erin Hallet, head of alumni relations, Imperial College London, Business School

CASE runs the survey data sets through rigorous checks to ensure that the data submitted is free from errors and as robust as possible.

All committee members sign non-disclosure agreements with CASE Europe to safeguard the data submitted by participating institutions. As part of the data querying process, committee members may get access to un-anonymised survey data to enable them to conduct meaningful checks and use their experience and knowledge of the sector to flag any oddities in the data (for instance, if a very small institution reports a relatively large alumni staff number). Apart from these checks, CASE staff also run a number of logic, arithmetic and ratio checks.

By taking part in the survey you agree for your institution's data to be used by CASE in the above listed ways.

What BICARS participants are saying

"BICARS gives us an annual reporting discipline and we refer to the figures for many purposes. The onset of ranking of business schools by the strength of their alumni networks would encourage everyone to follow best practice and this is one way of seeing how we compare. CASE is offering a service and we are grateful for it."

Maggie Wild, University of Lancaster

"The main advantage of being part of BICARS is being able to use it to benchmark where your current alumni programme is in comparison with other universities. This is something that it is difficult to do by simply researching online. Once you have been able to benchmark it then gives you a basis on which to ask for additional funds/prove you are keeping up with competitor universities or source new ideas from."

Christine Gilford, University of Exeter

Findings from BICARS

What does successful alumni relations look like? Download key findings from the 2014 BICARS survey, reporting on data collected for 2013/2014.

Download the latest ICARS/BICARS infographic