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CASE White Papers


Paying to Play: Social Media in Advancement 2016

This white paper reports on findings from the seventh survey of social media in advancement, which was conducted earlier this year by Huron and mStoner in partnership with CASE. Nearly 1,200 respondents at educational institutions worldwide provided feedback on their use of social media.

Download Paying to Play: Social Media in Advancement 2016

 


Refining, Prioritizing, Expanding: Social Media and Advancement in 2015

This white paper reports on findings from the sixth survey of social media in advancement, conducted by CASE, Huron Education and mStoner. Nearly 1,000 CASE members provided feedback on their use of social media. Featured is advice on how to hold an effective giving day or crowdfunding campaign, including examples from CASE member institutions.

Download Refining, Prioritizing, Expanding

 

Social Media Enters the Mainstream: Report on the Use of Social Media in Advancement, 2014

This white paper reports on findings from the fifth survey of social media in advancement, conducted by CASE, Huron Education and mStoner. Nearly 2,000 respondents provided feedback on the tools they are using, how they use them, which are most successful, and how to measure return on investment. Special commentary provided on leaders and social media with three profiles of social CEOs.

Download Social Media Enters the Mainstream

 

#SocialMedia, Advancement and Fundraising in Education

This white paper reports on findings from the fourth survey of social media in advancement, conducted by CASE, Huron Education and mStoner. The survey was taken by more than 1,000 CASE members. Featured are six case studies on the effective use of social media in fundraising.

Download #SocialMedia, Advancement and Fundraising in Education

 

Social Media and Advancement: Insights From Three Years of Data

 This white paper reports on findings from the third survey of social media in advancement, conducted in January and February 2012, by Slover-Linett Strategies, mStoner and CASE.



CASE Reports

Using Social Media in a Crisis: Higher Education Results

This 2012 report explores the findings of an international study on the use of social media in crisis communications at institutions of higher education. It looks at the percentage of institutions with crisis communications plans, the number of reputation-threatening events institutions faced in the past year, the percentage of plans that address the use of social media, which social media tools institutions are using and more.

Download Using Social Media in Crisis: Higher Education Results

 

Using Social Media in a Crisis: Independent School Snapshot

This 2012 report looks at how independent primary and secondary schools are integrating social media tools into crisis communications planning. It looks at the percentage of schools with crisis communications plans, the number of reputation-threatening events schools faced in the past year, the percentage of plans that address the use of social media, which social media tools schools are using and more.

Download Using Social Media in Crisis: Independent School Snapshot

 

2008 CASE Survey of Online Social Communities in Alumni Relations

How are alumni relations professionals using social communities, which communities are they using, how much are they spending and what are the pros and cons? Results of the 2008 CASE survey on the use of online social communities by alumni relations professionals are presented in PowerPoint slides.

Download the 2008 CASE Survey of Online Social Communities in Alumni Relations

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