Publications & Products
Marketing

CASE White Papers

Findings from the 2015 CASE Educational Communications and Marketing Trends Survey
Published January 2017
The second, biennial survey of C&M trends benchmarks the investments and staffing in communications and marketing at independent schools, colleges and universities around the world. This white paper reports on the study's results, gathered in 2015 from 458 responses, by institution type and public/private status, enrollment size and geographic region. It also reports on the strategies and tactics used across key audiences, as well as key findings on C&M management and structures, budgetary support and the challenges and opportunities faced by C&M professionals.

Download Findings from the 2015 CASE Educational Communications and Marketing Trends Survey

Paying to Play: Social Media in Advancement 2016 
Published October 2016
This paper reports on findings from the seventh survey of social media in advancement, which was conducted earlier this year by Huron and mStoner in partnership with CASE. Nearly 1,200 respondents at educational institutions worldwide provided feedback on their use of social media.

Download Paying to Play: Social Media in Advancement 2016

From Evolution to Revolution: Findings from the Inaugural CASE Educational Communications and Marketing Trends Survey

The inaugural C&M trends survey benchmarked investments and staffing in communications and marketing at independent schools, colleges and universities around the world. This white paper reports on the study’s results, gathered in 2013 from 318 responses, by institution type, enrollment size and geographic region. It also reports on the strategies and tactics used across audiences, as well as key findings on C&M management and structures, and the challenges and opportunities faced by C&M professionals.

Download From Evolution to Revolution: Findings from the Inaugural CASE Educational Communications and Marketing Trends Survey

 

Benchmarking Investments in Advancement: Results of the Inaugural CASE Advancement Investment Metrics Study (AIMS)

The inaugural Advancement Investment Metrics Study, or AIMS, benchmarked investments and staffing in each of the advancement disciplines (advancement services, alumni relations, communications and marketing, fundraising and advancement management) as well as the return on the investment in fundraising specifically. This white paper reports on the study’s results by institution type, campaign status and other factors. The formulas and definitions used in the study are also included.

Download Benchmarking Investments in Advancement

 

Benchmarking Campus Communications and Marketing Programs: A Look at Policies, Structures, Tools and Audiences

The University of Florida established a Strategic Communications Planning Committee in May 2009 to coordinate a campuswide effort to promote strategic communications planning, strengthen the university's brand, unify key themes and messages, maximize use of available research and resources and identify and propagate best practices and cost-effective communications strategies. As part of the effort, UF partnered with CASE to promote and distribute a benchmarking survey. This white paper reports on the high-level findings of the UF/CASE survey.

Download Benchmarking Campus Communications and Marketing Programs


Marketing Spending at Colleges and Universities

This white paper reports on the 2010 results of a recurring survey on trends in spending on communications and marketing at colleges and universities. Conducted by Lipman Hearne in collaboration with CASE, the paper looks at the percentage of the communications and marketing budget spent on various tactics, the perceived effectiveness of tactics, trends in spending, and the impact of the economic downturn on the investment in institutional communications and marketing. 

Download Marketing Spending at Colleges and Universities


CASE Reports

A Snapshot of Independent School Marketing Spending

This one-page snapshot reports on the results of a 2010 survey on communications and marketing spending by independent schools. The survey of 74 institutions was conducted by Lipman Hearne in collaboration with CASE.

Download A Snapshot of Marketing Spending at Independent Schools

RelatedResources_Marketing