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Communications

CASE White Papers

Findings from the 2015 CASE Educational Communications and Marketing Trends Survey
Published January 2017
The second, biennial survey of C&M trends benchmarks the investments and staffing in communications and marketing at independent schools, colleges and universities around the world. This white paper reports on the study's results, gathered in 2015 from 458 responses, by institution type and public/private status, enrollment size and geographic region. It also reports on the strategies and tactics used across key audiences, as well as key findings on C&M management and structures, budgetary support and the challenges and opportunities faced by C&M professionals.

Download Findings from the 2015 CASE Educational Communications and Marketing Trends Survey

Paying to Play: Social Media in Advancement 2016 
Published October 2016
This paper reports on findings from the seventh survey of social media in advancement, which was conducted earlier this year by Huron and mStoner in partnership with CASE. Nearly 1,200 respondents at educational institutions worldwide provided feedback on their use of social media.

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From Evolution to Revolution: Findings from the Inaugural CASE Educational Communications and Marketing Trends Survey

The inaugural C&M trends survey benchmarked investments and staffing in communications and marketing at independent schools, colleges and universities around the world. This white paper reports on the study’s results, gathered in 2013 from 318 responses, by institution type, enrollment size and geographic region. It also reports on the strategies and tactics used across audiences, as well as key findings on C&M management and structures, and the challenges and opportunities faced by C&M professionals.

Download From Evolution to Revolution: Findings from the Inaugural CASE Educational Communications and Marketing Trends Survey

 

What Works? Communications Practice to Aid Student Retention and Success

22 UK higher education institutions studied alternative approaches to improving student retention and success between 2008 and 2011. One key finding is that fostering a strong sense of belonging early in college life is essential to retaining students. This white paper details how communication strategies can play a vital role in creating a sense of belonging for students and thereby boost student retention and success.

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Benchmarking Investments in Advancement: Results of the Inaugural CASE Advancement Investment Metrics Study (AIMS)

The inaugural Advancement Investment Metrics Study, or AIMS, benchmarked investments and staffing in each of the advancement disciplines (advancement services, alumni relations, communications and marketing, fundraising and advancement management) as well as the return on the investment in fundraising specifically. This white paper reports on the study’s results by institution type, campaign status and other factors. The formulas and definitions used in the study are also included.

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Benchmarking Campus Communications and Marketing Programs: A Look at Policies, Structures, Tools and Audiences

The University of Florida established a Strategic Communications Planning Committee in May 2009 to coordinate a campuswide effort to promote strategic communications planning, strengthen the university's brand, unify key themes and messages, maximize use of available research and resources and identify and propagate best practices and cost-effective communications strategies. As part of the effort, UF partnered with CASE to promote and distribute a benchmarking survey. This white paper reports on the high-level findings of the UF/CASE survey.

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CASE Reports

2013 CASE Member Magazine Readership Survey Analysis

The CASE readership survey of institutional magazines reveals key findings about reader preferences and engagement, including how the amount of time spent reading an alumni magazine can impact a reader's giving and involvement with the institution. New findings from questions on format preference and online content are also included. The report highlights many of the benchmarks and trends revealed by comparing data collected from more than 136,000 CASE member institution readers.

Download 2013 CASE Member Magazine Readership Survey Analysis


2012 CASE Member Magazine Readership Survey Analysis

The CASE readership survey of institutional magazines reveals key findings about reader preferences and engagement, including how the amount of time spent reading an alumni magazine can impact a reader's giving and involvement with the institution. New findings from questions on format preference and online content are also included. The report highlights many of the benchmarks and trends revealed by comparing data collected from nearly 100,000 CASE member institution readers.

Download the 2012 CASE Member Magazine Readership Survey Analysis

 

Using Social Media in a Crisis: Higher Education Results

This 2012 report explores the findings of an international study on the use of social media in crisis communications at institutions of higher education. It looks at the percentage of institutions with crisis communications plans, the number of reputation-threatening events institutions faced in the past year, the percentage of plans that address the use of social media, which social media tools institutions are using and more.

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Using Social Media in a Crisis: Independent School Snapshot

This 2012 report looks at how independent primary and secondary schools are integrating social media tools into crisis communications planning. It looks at the percentage of schools with crisis communications plans, the number of reputation-threatening events schools faced in the past year, the percentage of plans that address the use of social media, which social media tools schools are using and more.

Download Using Social Media in Crisis: Independent School Snapshot


2009 CASE Community Relations Survey

The results of this 2009 survey look at the job titles, reporting structures and activities of community relations practitioners. Presented as PowerPoint slides, the results also look at how community relations professionals view their work and what parts of the institution benefit most from it. CASE professional members can read the Currents story interpreting the survey results.

Download the 2009 CASE Community Relations Survey

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