Publications & Products
Alumni Relations

CASE White Papers

Engaging for Excellence: Alumni Relations Programmes in European Higher Education

The 2016 ICARS survey reports on data collected September 2015 to November 2015 in the International CASE Alumni Relations Survey. The findings are drawn from 84 responding institutions across 12 European countries. 76 percent of respondents are from the UK and 24 percent are from other European countries. ICARS emphasises the link between alumni relations programmes and alumni engagement in terms of three success measures: the number of alumni attending events, the number of volunteers and the subsequent number of donors. 

Download Engaging for Excellence

 

Benchmarking Alumni Relations in Community Colleges: Findings from a 2015 CASE Survey

This white paper features key data on alumni relations programs at community colleges across the United States. The paper compares results from 2015 and 2012 across such areas as the structure, operations and budget for alumni relations, alumni data collection and management, alumni communications and engagement strategy, as well as fundraising activities with alumni.

Download Benchmarking Alumni Relations in Community Colleges

 

The 2015 CASE Asia-Pacific Alumni Relations Survey Report

The 2015 survey builds on that inaugural work that CASE launched in 2014. The volunteer-led Asia-Pacific Alumni Relations Survey provides a resource for alumni relations professionals to benchmark performance internally and against fellow institutions of higher education. The 36 responding institutions represented five countries in the region: Australia (29), Hong Kong (two), New Zealand (two), Singapore (two) and Pakistan.

Download The 2015 CASE Asia-Pacific Alumni Relations Survey Report

 

What Does 'Successful' Alumni Relations Look Like?

The 2015 International CASE Alumni Relations survey report draws a picture of alumni relations in Europe from 66 respondents from nine countries. More than three-fourths of respondents are from the United Kingdom and 12 percent are from other European countries. Altogether in 2014, these 66 institutions served 6.4 million living and contactable constituents, employed 347 alumni relations staff, had an aggregate budget of £7.8 million and staged 3,010 alumni events, which attracted nearly 65,000 attendees.

Download What Does 'Successful' Alumni Relations Look Like

 

Benchmarking Alumni Relations in Community Colleges: Findings from a 2012 CASE Survey

This white paper summarizes the results of a groundbreaking survey on alumni relations programs at community colleges across the United States and Canada. The purpose of the survey was to help community college staff members benchmark their experiences and programs in alumni relations with their peers. The survey was conducted by the CASE research office in conjunction with CASE's Center for Community College Advancement.

Download Benchmarking Alumni Relations in Community Colleges

 

Benchmarking Investments in Advancement: Results of the Inaugural CASE Advancement Investment Metrics Study (AIMS)

The inaugural Advancement Investment Metrics Study, or AIMS, benchmarked investments and staffing in each of the advancement disciplines (advancement services, alumni relations, communications and marketing, fundraising and advancement management) as well as the return on the investment in fundraising specifically. This white paper reports on the study’s results by institution type, campaign status and other factors. The formulas and definitions used in the study are also included.

Download Benchmarking Investments in Advancement

 

Findings from the Field: The Donor Motivation Study in Practice, an inside look at the attitudes and preferences of more than 50,000 champions, friends and acquaintances

This white paper, the second in a three-part series produced by Converge Consulting in alliance with CASE, explores the results of a study of how alumni attitudes relate to the motivation to give. The paper looks at preferred communications channels and philanthropic causes of alumni by segment, applies the study’s findings to three specific institutions and includes recommendations based on lessons learned.

Download Findings from the Field

 

Champions. Friends. Acquaintances. Donor Motivation Defined: A lifestyle segmentation study focused on the attitudes, motivations, and giving behaviors of alumni

Which alumni are most likely to become donors? This white paper, the first in a series of three produced by Converge Consulting in alliance with CASE, explores the results of a study on the relation of alumni attitudes to the motivation to give.

Download Champions. Friends. Acquaintances.

 

Use of Technology for Development and Alumni Relations among CASE Members

This research explores the role of "advancement-enabling" technology in helping institutions meet their development and alumni relations goals. It includes data on how technology is being used, the barriers to effective use of technology, and strategies for effective deployment of technology. The report is based on data provided by 357 advancement staff in higher education institutions and independent schools. A total of 268 people from higher education institutions participated, as did 89 people from independent schools (private K-12 institutions). Isurus Market Research and Consulting analyzed the data for CASE and SunGard Higher Education, which fielded the survey. Accessible to both members and members with premier benefits.

Download the executive summary

Download the full paper

 


CASE Reports

2012 Community College Alumni Relations Programs Survey Report

How do institutions define "alumni"? What staff and budget resources do colleges have for alumni relations?

In June 2012, CASE fielded a survey about community college alumni relations programs. A total of 133 usable responses were collected from a broad range of demographic profiles reflecting enrollment size, geographic area and alumni base. Topics included alumni program staff and budget resources, data collection and management, communications and strategy, solicitation and fundraising, governance and alumni associations. Findings were presented at the inaugural 2012 CASE Conference for Community College Advancement and are reflected in the presentation below. In addition, a white paper will be released in January 2013.

Download Benchmarking the Alumni Relations Program (presentation)

 

Use of Technology for Development and Alumni/Constituent Relations among CASE Members, 2012

This research explores the role of "advancement-enabling" technology in helping institutions meet their development and alumni relations goals. The report also looks at trends since the first study was conducted in 2010 and offers advice for dealing with technology-related advancement challenges. Isurus Market Research and Consulting analyzed the data for CASE and Ellucian, which fielded the survey.

Download Use of Technology for Development and Alumni/Constituent Relations


What Does “Successful” Alumni Relations Look Like?

An analysis of data from the 2011 International CASE Alumni Relations Survey builds a statistical picture of which alumni services and activities are associated with greater success.

Download What Does “Successful” Alumni Relations Look Like?

 

Enhancing International Alumni Relations

This report was commissioned from CASE by the DVC / PVC (International) group of Universities Australia to investigate the current state of international alumni relations in Australia and to develop strategies for future success. To assist with this, CASE and Universities Australia developed an International Alumni Relations (IAR) survey which benchmarked Australian international alumni operations against those from a selection of international universities. This report, published in August 2011, reviews elements from the IAR survey and outlines the features of a good international alumni relations programme.

Download Enhancing International Alumni Relations

 

Alumni Go Europe

CASE Europe, the University of Linz in Austria, the University of Navarra in Spain and the University of Siegen in Germany are partners of the Alumni go Europe project, which is funded as part of the European Commission's Lifelong Learning programme.

The report, which is available at no cost, features proven ideas and suggestions as well as group findings for alumni relations practitioners, especially those who are new to the field.

Download Alumni Go Europe

 

2010 International CASE Alumni Relations Survey Analysis

An analysis of data from the 2010 International CASE Alumni Relations Survey builds a statistical picture of which alumni services and activities are associated with greater success.

Download the 2010 International CASE Alumni Relations Survey Analysis

 

2008 CASE Survey of Online Social Communities in Alumni Relations

How are alumni relations professionals using social communities, which communities are they using, how much are they spending and what are the pros and cons? Results of the 2008 CASE survey on the use of online social communities by alumni relations professionals are presented in PowerPoint slides.

Download the 2008 CASE Survey of Online Social Communities in Alumni Relations

RelatedResources_AlumniRelationsResources