CASE-produced white papers explore concepts, best practices, trends and research for advancement leaders and decision-makers.
2015 Institutionally Related Foundations Data Book Survey (PDF)
Published February 2017
This white paper examines the structure of institutionally related foundations, their fundraising resources, staff composition and endowment performance. Based on the results from the 2015 IRF Data Book Survey, the white paper examines the 5-year trend in the survey results from 2011-2015, and breaks down the patterns by IRF type and institution type.
Findings from the 2015 CASE Educational Communications and Marketing Trends Survey (PDF)
Published January 2017
The second, biennial survey of C&M trends benchmarks the investments and staffing in communications and marketing at independent schools, colleges and universities around the world. This white paper reports on the study's results, gathered in 2015 from 458 responses, by institution type and public/private status, enrollment size and geographic region. It also reports on the strategies and tactics used across key audiences, as well as key findings on C&M management and structures, budgetary support and the challenges and opportunities faced by C&M professionals.
Paying to Play: Social Media in Advancement 2016 (PDF)
Published October 2016
This paper reports on findings from the seventh survey of social media in advancement, which was conducted earlier this year by Huron and mStoner in partnership with CASE. Nearly 1,200 respondents at educational institutions worldwide provided feedback on their use of social media.
A Brief Introduction to the Science of Fundraising (PDF)
Published May 2016
How can the science of philanthropy inform day-to-day fundraising? This brief report explores the usefulness of looking to social science research to enhance fundraising strategies. Drawing on empirical studies it discusses several potential points of intersection between fundraising and research. Specifically, this paper proposes a “DIME” model to highlight three considerations when crafting fundraising campaigns: Donation Impact, Motivation and Effort.
Benchmarking Alumni Relations in Community Colleges (PDF)
Published February 2016
The Benchmarking Alumni Relations in Community Colleges white paper features key data on alumni relations programs at community colleges across the United States. The paper compares results from 2015 and 2012 across such areas as the structure, operations and budget for alumni relations, alumni data collection and management, alumni communications and engagement strategy, as well as fundraising activities with alumni.