Publications & Products
September 2012
Volume 10 Issue 9

Research and News of Note
White Paper: Social Media Use in Advancement Continues to Grow

A recently released white paper on social media in advancement reports that Facebook, Twitter and other social channels are “embedded in many advancement disciplines” although only 22 percent of surveyed institutions consider their social media efforts as “very successful.”

Review: UK Institutions See “Step-Change” in Giving

Donating to universities and colleges in the United Kingdom is more widespread than ever, according to a new report that predicts donations could grow to as much as £2billion a year by 2022 if current giving trends continue.

Role of Planned Giving Grows in Today’s Economy

The importance of planned giving in educational advancement has grown significantly since the so-called “Great Recession,” said a trio of expert practitioners at a recent CASE conference.

Branded Giving Webpages Outperform Third-Party Pages

Nonprofit organizations with branded donation pages within their website garnered seven times more money on average than those that accepted donations through a third-party website, according to a quarterly report of online giving.

Older Women Give Nearly 90 Percent More than Male Peers

New research indicates that women of the baby boomer and older generations are more likely to give and to give more to charities than their male counterparts.

Tips on How to Build Good University-Media Relationships

A recent online chat hosted by The Guardian shared tips on how higher education communications professionals can build trust with reporters and avoid being misrepresented in the media.

Finding Tomorrow’s Advancement Leaders

At a recent CASE conference of student alumni associations, foundations and similar organizations, a number of attendees expressed a strong interest in pursuing careers in advancement.

Development Officers as Donors

Have you ever given a gift to an organization only to be left with a bad taste in your mouth? Are you curious as to how well—or not—your institution stewards its donors? Many development officers believe that giving to their alma maters or employers makes them better at their jobs.

Inside CASE
CASE Launches Mobile Website

CASE has launched a mobile version of its website that includes conference details, Advancement Talk podcasts, information on CASE in social media and daily eheadlines.

CASE Europe Honors Volunteers for Outstanding Advancement Service

CASE Europe recently recognized eight individuals for their efforts promoting and supporting educational advancement at their institutions and in their community.

Apply Online for the CASE Independent Schools Awards

Oct. 26 is the deadline to submit nominations for the CASE Independent Schools Awards, which honor individuals, corporations and foundations for their commitment to primary and secondary education.

CASE Seeks Editor-In-Chief for CURRENTS

CASE is seeking an editor-in-chief for CURRENTS, its award-winning magazine.

Check out New Resources, Content on CASE Website

CASE continues to add new resources and content to keep its online presence fresh and relevant to members.

CASE Europe Names 2012-13 Graduate Trainees

CASE Europe has named its recipients of the 2012-2013 graduate trainee programme.

Lead and Manage for Success

Advancement leaders interested in developing an increased understanding of their strengths and weaknesses should consider attending an upcoming CASE management retreat.

CASE Announces Virginia Carter Smith Scholarship Winners

CASE has named 17 individuals as the 2012-13 Virginia Carter Smith Scholarship winners.

CASE Advancement Staff on the Move

CASE keeps members informed about their colleagues' advancement—whether moving to a new institution around the corner or across continents.

U.S. Federal Relations News
CASE Encourages Educational Institutions to Review Political Activity Rules

With U.S. elections approaching in November, CASE encourages members to review the "political activity" rules for charitable organizations.

CASE District News
District IV

The competition categories for the 2013 District IV Accolades Competition have been announced. The competition begins Nov. 1. View the categories and criteria on the District IV website.

District IV also invites advancement professionals outside District IV to serve as judges. Individuals in a variety of categories are needed. To volunteer, email Carrie Phillips.

District V

The "Better Together" conference site is live and there is still time to apply for conference scholarships.

You can now find out specifics about this year's "Better Together" conference, which takes place Dec. 9-11 in Chicago. And there's still time to apply (by Oct. 15) for financial help to attend "Better Together":

Newcomer's Fellowships: For those with two years or less experience in advancement to attend the conference and the Institute for New Advancement Professionals

Student Scholarships: For undergraduates or graduate students to help prepare them for careers in institutional advancement

Scholarships to Advance Diversity: For advancement professionals of diverse background

District VIII

Sign up today for "Advancement Services: Information Brokers to the Stars"! Registration ends this Friday, Sept. 21.

Comments and Questions


Heidi Hansen McCrory

Heidi Hansen McCrory is vice president of alumnae and development at Sweet Briar College, a liberal arts college in Sweet Briar, Va.

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