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Mastering the Quick Campaign

Not every institution can wait for the multi-year, multi-million dollar campaign. That's why more institutions are using compact campaigns for projects that need to be completed sooner rather than later.

"Waiting for the right time, right event or right collateral will delay the inevitable, which is the actual work of asking for money," writes Rebecca Schultzberg, director of development at The Cambridge School of Weston.

Schultzberg shares tips on how to use compact campaigns in the September/October issue of Currents.

  1. Lose the large committee. If you limit your campaign team to a small group, you'll be more nimble when asking for donations.

    "For [a past campaign] we created a task force of proven volunteers: members of the parents annual fund solicitation committee. These volunteers divided up the donor list and made calls without delay," writes Schultzberg. "The chair conducted weekly email check-ins to evaluate progress. If someone wasn't making headway with a prospective donor, we reassigned the prospect to another parent with whom they had a better relationship."
  2. Skip that big event. Events are costly, both in dollars and in time. If you're not going to pull in big dollars with a big event, don't hold it.

    "Events don't raise money; people do. Campaign kickoff events require time—time that you probably don't have. Just secure meetings with donors and ask for the gift," writes Schultzberg.
  3. Use what's at hand. Instead of spending time and money on building new materials for a campaign, use in-house presentation and marketing materials. This adds polish to your pitch and can make them more meaningful, writes Schultzberg.

    "Less polished materials demonstrate that the campaign strategy has not been set in stone and that donor input is valued. Plus, you can save big on printing and design," adds Schultzberg.

Read more tips in "Move Your Campaign into the Fast Lane" in the September/October issue of Currents.

This article is from the October 2017 BriefCASE issue of BriefCASE.