Publications & Products
October 2015
Volume 13 Issue 10


Research and News of Note
Young Alumni Giving: All Roads Lead to Data

Data and nostalgia are terms that aren't often used together—but when it comes to alumni giving, the two work in perfect harmony, according to a fundraising professional and CASE speaker.


The New Rules of Content Marketing

Content marketing is here to stay, according to a cadre of experts and thought leaders interviewed in a recent documentary.


Gender Differences in Income Can Impact Overall Giving

Recently released research on gender differences in giving shows that differences in men's and women's income shape a couple's overall giving and the causes they support.


New Research Indicates Growth of Alumni Relations at Community Colleges

Alumni relations programs at community colleges across the United States appear to be gaining momentum, according to findings of a new CASE survey.


UK Government Response to Etherington Report

The UK government announced new recommendations earlier this month that would curb unethical fundraising.


Inside CASE
CASE Appoints Vice President, Strategic Communications

CASE has appointed Sandra Coyle, a communications leader with extensive global experience in association and educational communications, as vice president for Strategic Communications.


Join the #casesmc Twitter Chat, Europe Edition

CASE hosts biweekly Twitter chats on the latest issues in social media and advancement. On Nov. 24, 2015, CASE Europe will host the discussion, offering participants an opportunity to discuss the latest issues in social media.


Platinum Categories, District Award Programs Now Accepting Applications

Three of CASE's eight North American districts are accepting applications for district awards programs and Platinum Categories awards.


DRIVE/Conference Joins CASE Programming Offerings on Data Management

CASE has announced an agreement with the University of Washington to acquire the university's DRIVE/ Conference, an annual gathering of IT and data professionals from education, commercial and nonprofit organizations to discuss emerging trends in data management.


Learn How to Manage Alumni Relations Like a Business

Alumni relations professionals, faced with increasing pressure to run their units "like a business," will find help and inspiration at the upcoming CASE Asia-Pacific Institute for Alumni Relations Professionals, to be held Nov. 17-19 in Sydney, Australia.


New Group of CASE Graduate Trainees Begin Advancement Careers at Institutions

CASE's latest group of educational fundraising graduate trainees, who began their internship at the CASE Europe Annual Conference in August, have begun their placements at universities in the UK and Ireland.


Institutions Gearing Up for Student Engagement and Philanthropy Month

Chances are good that it will be chilly this February on the University of Rhode Island's campus, but I Heart URI Week may help warm students' spirits. This year's event, sponsored by the university's Student Philanthropy Council and Student Alumni Association, includes a flash mob, donor thank you day and a basketball game rally.


Participate in CASE Survey of Educational Fundraising Campaigns

CASE is currently conducting its biennial survey of fundraising campaigns at colleges, universities and independent schools in the United States and Canada. The deadline for participation in the 2015 survey is Dec. 1.


Alumni Relations Surveys Close Next Week

The International CASE Alumni Relations Survey (ICARS) and its sister survey, the International CASE Alumni Relations Survey for Business Schools (BICARS), will both close on Oct. 30.


Register for the 2015 Higher Education Government Relations Conference

"Higher Education and the Public Good" is the theme of the 22nd Annual Higher Education Government Relations Conference, which takes place Dec. 9-11 in Austin, Texas.


Call Issued for Case Studies on Importance of UK Membership in European Union

CASE Europe is working with several other organizations to support the Universities for Europe campaign, run by Universities UK, to demonstrate the importance of the UK’s membership in the European Union. UK residents will have a chance to vote on EU membership sometime in the near future.


U.S. Federal Relations News
At Hearing, Lawmakers Raise Questions about College and University Endowments

Members of the House Ways and Means Oversight Subcommittee criticized the management and investment practices of college and university endowments at an Oct. 7 hearing on Capitol Hill.


CASE District News

District I

District II

District III

District IV
  • Register for Let’s Talk Tech, a technology-focused regional programming event, Nov. 20, 2015, in Shreveport, Louisiana. Topics will include fundraising in the digital sphere, using technology to communicate and how technology shifts crisis management.
  • The District IV Accolades competition will open Nov. 1. Look for details via email soon.
  • Keep up with the latest District IV updates by liking the CASE IV Facebook page.

District V
  • Early-bird registration for the District V annual conference ends Nov. 2, 2015.
  • The keynote speakers for the District V annual conference have just been announced. They include veteran and personal trainer Noah Galloway and Nancy Frates of the ALS Ice Bucket Challenge. 
  • Professionals new to the advancement profession are invited to register for the Institute for New Advancement Professionals.

District VI

District VII
  • The deadline to enter the District VII Awards of Excellence program is Nov. 2, 2015.
Comments and Questions

Please share your questions and comments with Pam Russell via e-mail at russell@case.org or by telephone at +1-202-478-5680.

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