Publications & Products
October 2008
Volume 6 Issue 10


Research and News of Note
Women Across Generations Approach Giving Differently

As women become an increasingly potent force in philanthropy, understanding the different views each generation has about giving is vital, said Marjorie Houston, executive director of development at Wheaton College in Norton, Mass.


Fundraisers Advised to Take a Deep Breath, Make a Plan

Fundraisers at institutions facing tight budgets in an uncertain economy may want to consider this advice from an expert on fundraising in response to crisis: Be patient and plan.


CASE President Offers Statement on Economy, Fundraising

Fundraisers should redouble their efforts, reframe their conversations with donors, and recalibrate their expectations during difficult economic times.


President to Communicators: "Be Strategic"

Presidents want strategic thinking, advice and information, and availability from their communications and marketing staffs.


Social Networking Becomes a Daily Habit with College Students

Daily activity on online social networks among U.S. college students is on the rise, according to an Educause study.


Inside CASE
Online Seminar on Clubs and Chapters to Do Double Duty

The Oct. 29 CASE Online Speaker Series, “Maintaining a Strong Regional Presence: The State of Clubs and Chapters Today,” will explore whether clubs and chapters remain an effective way to deliver programs, services and communications to alumni.


CASE Asia-Pacific Conference to Feature Leading Experts in Advancement

The 2008 CASE Asia-Pacific Advancement Conference—“Your Harbour, Your Horizon”—features a notable lineup of education leaders from the region, demonstrating the growing profile and importance of advancement in the Asia-Pacific.


In Search of Volunteer Leadership

Nominate yourself! Nominate others! CASE is seeking nominations for its board of trustees and three advisory commissions: alumni relations, communications and marketing, and philanthropy.


CASE Web Site Features Easier Access, Enhanced Member Directory

Advancement resources on the CASE Web site are now easier to access. Members can now log in using their e-mail address instead of their CASE individual ID number.


U.S. Federal Relations News
Rep. Welch Plans to Introduce Endowment Payout Legislation Next Year

Rep. Peter Welch (D-Vt.) said he plans to introduce legislation in 2009 requiring all colleges and universities to spend, over a rolling three-to-five year period, at least 5 percent of their endowments.


IRA Charitable Rollover Extension Signed into Law

On Friday, Oct. 3, President Bush signed the Emergency Economic Stabilization Act of 2008 (H.R. 1424) into law.


IRS Sends Compliance Check Questionnaire to 400 Colleges, Universities

On Oct. 1, the Internal Revenue Service announced that it had sent its compliance check questionnaire to 400 private and public four-year colleges and universities.


Register Today for 2008 Higher Education Government Relations Conference

“Making the Case for Higher Education” is the theme of the 2008 Higher Education Government Relations Conference taking place Dec. 11-13, 2008, at the Omni San Diego Hotel in San Diego, Calif.


CASE District News

District I-The 2008 Breakfast Series continues with "A View from the Top: Harsh Realities in this Industry" on Nov. 14 at Lasell College in Newton, Mass. (just west of Boston). The speakers will be Scott G. Nichols, vice president for development and alumni relations at Boston University; Peter R. Ramsey, secretary of the academy at Phillips Academy; and Kristina G. Schaefer, vice president of advancement at Simmons College.

The presentation, which includes a continental breakfast, runs from 8:30-10:30 a.m. Registration begins at 8 a.m. The registration fee for each program is $45 for CASE members and $65 for non-members.

District II invites its members to apply for the second round of Venture Capital Fund grants. The deadline is Oct. 31, 2008. Also, the deadline for nominations for the annual District II Accolades Awards program is Oct. 22.

Those planning to attend the district conference on March 22-24 in Baltimore can make hotel reservations now. Online registration for the conference will be up Nov. 3, 2008.

District III's 2009 conference, "Step It Up!", takes place Feb. 8-11 at the Hyatt Regency in downtown Atlanta. The early bird discount is due Dec. 22. For the first time, the conference has been approved to deliver credit toward earning CFRE credentials. Get details and register.

District V-Registration continues for the 34th annual CASE V conference-"Converge. Connect. Chicago," which takes place Dec. 14-16 at Chicago's Sheraton Hotel and Towers. The early bird discount is due Nov. 3. Those attending are eligible for 20.75 CFRE continuing education points. Get details and register.

"Many Happy Returns: Measuring Your Advancement Dividends," the next CASE V by Demand educational offering, will be held Nov. 7 in Indianapolis in conjunction with I-CASE. Discuss fundraising strategies in difficult financial times and communicating in a new-age digital world. Get details and register.

District VI-Registration for the CASE District VI conference is open. Information about conference programming will be available in the next few weeks. Also, the deadline to submit entries for the district institutional awards program is Oct. 22. Visit the district Web site for more information about the conference and awards.

Comments and Questions

Please share your questions and comments with Pam Russell via e-mail at russell@case.org or by telephone at +1-202-478-5680.

Member Profile: Sheri Irwin-Gish

Sheri Irwin-Gish is associate vice chancellor for communications, marketing and system relations for the Nebraska State College System.

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Marketing Colleges and Universities

Education is a service industry, and marketing services is different from marketing physical goods.

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