Publications & Products
October 2011
Volume 1, Issue 4

Community College Advancement News

Using Social Media Deliberately

Many community colleges are unsure how to manage their social media presence to achieve their institutions' strategic goals. CASE will host a webinar Nov. 8 explaining how community college advancement teams should use social media, both coherently and strategically, to grow enrollment and build brand. Read more...

Out of Thin Air, an Alumni Database

When the Northwest Technical College Foundation was established in 2005, it had a problem. The small Bemidji, Minn., institution and its predecessor colleges had never kept track of alumni data in their 40-year history. In 2009, the foundation set about the tall task of compiling its very first alumni database. And it found a significant number of alumni by asking local businesses for help in the search process. Read more...

Meet the Advisory Committee

CASE President John Lippincott has named the 12 people to the Center for Community College Advancement Advisory Committee. Read more...

A Running Start

New to advancement marketing and communications? Do yourself a favor and apply to the SimpsonScarborough Scholars Program. If selected, you'll receive CASE Premier Membership benefits for two years, an opportunity to attend the CASE Summer Institute in Communications and Marketing, complimentary registration for your regional CASE District conference, free copies of several CASE books, and more. Applications are due Nov. 1.

Free Webinar Recording Available

"The VSE: An invaluable tool for assessing your fundraising efforts," recorded live on Sept. 21, is now available for viewing online, on-demand. The Voluntary Support of Education survey is considered by many to be the authoritative national source of information on private giving to higher education. This free CASE webinar provides an introduction to the survey and shows some of the many ways community college advancement professionals can use data from it.


In The News

Community Colleges Get Lots of Attention but a Shrinking Share of Dollars
(Chronicle of Higher Education)

Despite surging enrollments, community colleges are still spending nearly the same amount of money to educate each full-time student as they were a decade ago, in inflation-adjusted dollars. Read more...

Community Colleges Increasingly Rely on Foundations
(Daily Herald)

Community college educational foundations are playing increasingly important roles in supporting academic efforts that fall outside the purview of their institution's operating budget. Read more...

Community Colleges Spurred Change
(Martinsville Bulletin)

The community college system created the middle class and now must save it, according to Glenn DuBois, chancellor of Virginia's Community Colleges. Read more...


Please share your questions and comments with Marc Westenburg via email at or +1 202 478 5570.

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Who Does What?
The CASE InfoCenter is expanding its collection of organization charts and job descriptions for community college advancement-related jobs. To contribute materials, send documents or links to Paul Heaton.

CASE District Programs
Each CASE district offers its own set of programs and resources. Here are some upcoming special events:

District I
Generating Social Currency with Old Photos
8:30 a.m. to 12 p.m.
Half-day workshop
Lasell College
Newton, Mass.

District III
Creating Scalable and Successful Philanthropic Initiatives in Challenging Times
Nov. 7, 2011
8:30 a.m. to 3 p.m.
Sandhills Community College
Pinehurst, N.C.

More Community College Resources
See the full list of CASE resources for community colleges.