Publications & Products
November 2009
Volume 7 Issue 11

Research and News of Note
Effective Use of Social Media can Positively Impact Student Recruitment

Navigating social networking can be tricky, but presenters at a recent CASE Online Speaker Series say institutions that follow certain ground rules and aren’t afraid to make mistakes can positively impact student recruitment and retention rates.

Ross-CASE Survey Shows Increased Higher Ed Giving Prior to Worst of the Recession

Giving to universities in the United Kingdom grew by 28 percent to £682 million in 2007-2008, according to the Ross-CASE Survey.

Enrollment at Two-Year Institutions in U.S. Hits Record High

Recently released data from the U.S. Census Bureau reveal that the proportion of 18- to 24-year olds attending higher education institutions has hit an all-time high due to a surge in enrollments at two-year institutions.

Importance of Ethics Rises Following Economic Downturn

An alumnus wants to make a donation of $30,000. Your “due diligence” reveals that he has made his money from the sale of erotica. Do you accept the gift? What if it were $3 million?

Online Classes Becoming More Popular and Accepted

Post-secondary students in the United States who take some or all of their classes online may soon outnumber students who take all of their courses in physical classrooms, according to recently released data.

UK Higher Education Institutions Receive Most Million-Pound Donations

Higher education receives the highest portion of million-pound gifts than any other charity sector in the United Kingdom, according to a recently released report.

Vice Chancellors Have Skills to be Excellent Fundraisers

Universities seeking to build strong, sustainable fundraising programs must give vice chancellors and other leaders the opportunity and time necessary to build relationships and actively fundraise.

Institutions Look Beyond Borders to Engage Students, Alumni, Others

Educational institutions are entering new education markets and recruiting students from abroad at a quickening pace. Now, of necessity, they are turning their attention to international advancement and how best to engage alumni, friends, governments, foundations, and other entities beyond their borders.

New UK Higher Education Framework Released

The UK Government’s Department for Business Innovation & Skills recently released its Higher Ambitions report.

Inside CASE
CASE Names Vice President to Lead Marketing, Membership Initiatives

CASE has appointed Ron Mattocks, an association and nonprofit consultant with expertise in marketing and membership development, as vice president of marketing, membership and external relations.

Commissions Discuss Demographics, H1N1, Magazines

The impact of changing demographics on fundraising, the CASE management checklists, communicating about H1N1 on campus, and preliminary findings of the CASE Member Magazine Readership Survey were among the topics discussed at the Oct. 19-20 meetings of the CASE commissions on alumni relations, communications and marketing and philanthropy.

In Search of Volunteer Leadership at CASE Europe

CASE Europe, a registered charity in the United Kingdom, is accepting nominations for representatives of its board of trustees.

Europe Advancement Staff on the Move

CASE Europe keeps members informed about their colleagues’ advancement—whether moving to a new institution around the corner or across continents.

U.S. Federal Relations News
U.S. House Passes Health Bill without Itemized Deduction Cap

On Nov. 7, the U.S. House of Representatives passed the Affordable Health Care for America Act of 2009 (H.R. 3962) on a vote of 220-215. A proposal to cap the value of itemized deductions at 35 percent was not included in the House bill.

Action on Estate Tax Still Likely by Year-End

Lawmakers are expected to consider and pass estate tax legislation by the end of 2009.

Postal Rates to Remain Steady in 2010

On Oct. 15, Postmaster General Jack Potter announced that U.S. postal rates for first-class and nonprofit mail, periodicals and single-piece parcel post will not be increased in 2010.

Matched Funding Scheme
Deadline Nears for CASE Europe Forum on Governors' Role in Fundraising

There's still time to register for the Nov. 26 forum on the role of governors in fundraising.

The Big Match and... Twitter

The University of Leeds is using Twitter to make its annual fund campaign more interactive and to promote the advantages of the UK government’s £200million matched funding scheme.

CASE District News

Early bird gets the discount, but act fast! That's the word from District I, which reports that the deadline Nov. 30 for the absolute lowest conference price is fast approaching.

Members should register now and not delay. The annual conference has been re-envisioned to be the best possible value for members with a reduced conference fee offering two days of content for one low price. Note that scholarships are available for new professionals hoping to attend the conference.

District II is pleased to announce its third round of Venture Capital Fund grants for member institutions. The fall 2009 grants total $8,500, and have been awarded to:

  • Queen's University
  • Gannon University
  • University System of Maryland
  • Bucknell University
  • Georgetown University

Copies of the successful grant applications appear on the District II Web site. The District II board has approved funding for a second round of venture capital grants this year. The deadline for spring grant requests is Feb. 15, 2010.

District V reports that registration continues for its 35th annual conference, "Great City. Great Lake. Great Conference." The conference takes place Dec. 13-15 at the Chicago Sheraton Hotel and Towers. Get complete details and register.

Also, District V has set its slate of officers for chair elect and board of directors. Find it at the district's Web site.

District VI is closing in on its annual conference, which takes place Jan. 10-12 in St. Louis. The conference will offer traditional programming in the areas of alumni, communications and marketing, development, career development, management and new professionals. New this year are a pre-conference workshop for emerging leaders and one-day sessions (on Tuesday, Jan. 12) focused on independent schools and social media.

With more than 100 sessions, two keynote speakers and four meals in 2 ½ days, the conference is a great professional development investment.

District VIII holds its annual conference, "Advancement Advantage, Bridging 2010 Portland," in Feb. 17-19, 2010. Visit its Web site for more information.

  • District I
  • District II
  • District III
  • District IV
  • District V
  • District VI
  • District VII
  • District VIII
  • Comments and Questions


    Clarenda Stanley is director of corporate and foundation relations for Saint Augustine's College.

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    A thoroughly revised and updated edition is available of John Feudo's Alumni Relations: A Newcomer's Guide to Success.

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