Publications & Products
November 2013
Volume 3, Issue 5

Community College Advancement News

Options for Competing with For-Profit Institutions

To successfully compete with the well-funded marketing campaigns of for-profit institutions, community colleges should find strategic ways to position themselves, say two communications and marketing practitioners. Read more...

One Size Doesn't Fit All

Community colleges leaders should recognize the importance of using different engagement and cultivation strategies to reach and garner donations from different generations of alumni, says a leading alumni relations practitioner. Read more...

Planning for Alumni Relations Success

Leaders of community college alumni programs should develop their own strategic plans to identify priorities for future growth, say two CASE faculty members. Read more...

Nominate a New Communications Professional for a Scholarship

The application deadline for CASE's SimpsonScarborough Scholars Program has been extended until Friday, Nov. 15, 2013. The program supports the professional development of promising young communications and marketing practitioners in the educational advancement profession.

Are You a New Foundation Director?

Community college foundation directors with less than two years of experience are invited to a networking call with other new directors on Friday, Nov. 22, 2013, from 1 to 2 p.m., Eastern. Discussion topics are determined by the call participants, who can suggest ideas when registering. The calls are free and open to CASE members and non-members. The call will be moderated by Paul Heaton, director of the CASE Center for Community College Advancement.

Get Acquainted with CASE

Join Paul Heaton, director of the Center for Community College Advancement, for a series of webinars on the benefits, programs and services that CASE offers community colleges. Participants can learn how to get more out of their CASE membership or find out how their institution may benefit by joining. Participants will also have the opportunity to ask questions and make suggestions for future CASE programs and services that would be helpful to them.

Share What You've Learned

You are invited to share some of what you know as a community college advancement professional by submitting a session proposal for the 2014 Conference for Community College Advancement, to be held Sept. 17-19 in Sacramento, Calif. The conference attracts more than 400 professionals, including newcomers and seasoned veterans, from institutions of all sizes. Proposals are being sought for areas, including:

  • Fundraising, including annual campaigns, major campaigns, employee giving and major gift programs
  • Marketing, communications and public relations
  • Websites and social media
  • Advancement services
  • Leadership, including sessions relevant for presidents and chancellors
  • Alumni relations
  • Hot topics, from legal issues to crisis communications

Welcome to CASE

The following colleges recently became CASE members:

  • Amarillo College (Amarillo, Texas)
  • Chesapeake College (Wye Mills, Md.)
  • Garrett College (McHenry, Md.)
  • Gaston College Foundation (Dallas, N.C.)
  • Germanna Community College (Fredericksburg, Va.)
  • Henry Ford Community College (Dearborn, Mich.)
  • Klamath Community College (Klamath Falls, Ore.)
  • Massasoit Community College (Canton, Ohio)
  • Metro Technology Centers (Oklahoma City, Okla.)
  • Palo Alto College (San Antonio, Texas)
  • Pasco-Hernando Community College Foundation (New Port Richey, Fla.)
  • Pierce College (Los Angeles, Calif.)

In the News

$8.5 Million Gift to Cuesta College will go toward Scholarships
(San Luis Obispo Tribune)
The largest donation ever received by a community college will provide scholarships to all incoming students from San Luis Obispo County into perpetuity. Read more...

Please share your questions and comments with Marc Westenburg via email at or +1 202 478 5570.

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