Publications & Products
November 2012
Volume 2, Issue 5

Community College Advancement News

The State of Community College Alumni Relations

A recent national survey reveals that most alumni relations programs at community colleges are nascent, remain small in scope and have budgets that are spread thin. However, the survey also reveals that community colleges are adopting several best practices that have led to early successes. Read more...

Motivating a Fundraising Board

Advancement officials who liaise with fundraising boards need to take more personal responsibility for their members' engagement with donor cultivation, says a CASE faculty member. Read more...

Rebuilding an Alumni Program

Morrisville State College, a predominately two-year institution in rural upstate New York, recently rebooted its alumni program and outreach philosophy on campus, garnering more than 300 new donors in a year. Read more...

Preview CURRENTS Magazine

Readers of Community College Advancement News are invited to read an article from the November/December issue of CURRENTS-CASE's award-winning magazine featuring articles and columns on the issues vital to advancement professionals. The magazine regularly features content relevant to community college readers. CURRENTS is a benefit of CASE premier membership.

Introducing Leaders for Next Year's Conference

Alan Moran, vice president of marketing and communications at Cuyahoga Community College in Cleveland, Ohio, has been named chair of the second Conference for Community College Advancement. He has named Diane Shoger, executive director of the Monroe Community College Foundation in Rochester, N.Y., as vice chair. They are currently recruiting other committee members and anticipate issuing a call for session proposals next month. If you are interested in volunteering, contact Paul Heaton at 202-478-5570 or

Getting Creative with Golf Outings

Many two-year institutions raise funds through an annual golf outing. CASE is looking for ways that colleges have made them more interesting, inclusive, fun and successful financially. Please share what's worked at your institution with Paul Heaton at 202-478-5570 or

Benchmark Your Foundation

The deadline for data submission to the IRF Data Book survey for the fiscal year 2012 has been extended until Friday, Nov. 30. Institutionally related foundation executives and professionals who complete the survey will be able to compare data related to their foundation's structure, funding, staffing and operations with their peers.

Compensation Survey Closing Soon

The deadline to participate in the CASE Compensation Survey, which profiles the salaries and benefits of advancement professionals, is Nov. 15. Once the survey data are final and aggregated in a single, searchable database, members who provide data will have the opportunity to access the database for a complimentary 24-hour period. Contact Philip Bakerman at 202-478-5661 or with questions.

Call for Conference Proposals on Institutionally Related Foundations

The 21st Annual CASE Conference for Institutionally Related Foundations will offer a track of programming specifically for community colleges. To submit a proposal for an elective session, complete this form by Friday, Nov. 30. Proposals can be on any topic that is of interest to foundation executives. Questions may be directed to Heyward Smith at 202-478-5666 or

In The News

More Community Colleges Embrace Fundraising, Reconnect with Alumni
(Los Angeles Times)
As they bolster their advancement operations, two-year institutions face their own set of challenges. Read more...

Using Social Media in a Crisis
(Community College Times)
Atlantic Cape Community College in New Jersey has employed social media as part of a communications strategy to update students, faculty and staff about recent crises. Read more...

Community Colleges: Education's Overlooked Bargain
(Consumer Affairs)
A degree from a two-year institution is less than half as expensive as a degree from a typical state university, according to a report. Read more...

Alumni Giving Shows Steady Growth
(Community College Times)
Institutions have learned that cultivating close connections with alumni has rewards. Read more...

Please share your questions and comments with Marc Westenburg via email at or +1 202 478 5570.

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Small Shop, Big Results: Rebuilding Your Community College Alumni Program
Dec. 11, 2012

Dates Just Confirmed!
Conference for Community College Advancement
Oct. 2 - 4, 2013
San Diego, Calif.

More Community College Resources
See the full list of CASE resources for community colleges