Publications & Products
New Products

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The following publications are now available to be ordered and shipped or downloaded.

The Challenge of Being Distinctive: What You Stand For and How It Delivers Strategic Advantage

The Challenge of Being Distinctive

In this new resource from CASE, Susannah Baker and Anna Myers unveil the key phases of their Distinct Framework and provide concrete guidance for navigating each step to enhance reputation and brand. They draw upon contributions and case studies from university leaders, faculty, marketing and communications experts and industry consultants. The result is an insightful look at how pursuing three main criteria—being real, rare and relevant—can help define and communicate what makes your institution distinctive.

Print published date: August 2017