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More Institutions in Asia-Pacific Region Deploying “Robust” Alumni Engagement Tactics

A new white paper reports that institutions in the Asia-Pacific region are investing more in their alumni relations programs, suggesting a growing institutional awareness of the importance of a strong and robust alumni program.

In addition to information on staffing and budget, the 2016 Asia-Pacific Alumni Relations Survey, conducted by CASE, includes data on offerings in overall operations and alumni engagement as reported by participating institutions.

Other key survey findings include:
• The number of alumni who participate in programs and the number of alumni who are contactable were the two most common measurements of engagement.
• The median alumni relations budget for participating institutions grew almost 39 percent between 2014 and 2016; during the same time period, median staff size grew from 4.8 to 5.5.
• The median percentage of alumni contactable by email was 61 percent.
• Email open rates reported by survey participants averaged 21 percent, which compares favorably to average open rates in North American and Europe of 19.5 percent and 26 percent, respectively.
• Mentoring current students or alumni and presenting or speaking to others were the two most popular alumni volunteer activities.

Forty institutions from eight countries in the Asia-Pacific region participated in the survey.

CASE launched the volunteer-led Asia-Pacific Alumni Relations Survey in 2014 to provide a resource for alumni relations professionals to benchmark performance internally and against fellow institutions of higher education. The survey is a derivative of the International CASE Alumni Relations Survey, which is in its 11th year of evaluating the alumni relations operations of European institutions.

This article is from the May 2017 BriefCASE issue of BriefCASE.