Publications & Products
May 2015
Volume 13 Issue 5

Research and News of Note
Four Strategies to Reframe Social Media ROI

For education institutions, today’s biggest question about social media is not whether they should measure return on investment, but how they can effectively and efficiently gather this information.

Fundraiser Touts Importance of Giving to Young Students

A development director at a UK independent school doesn’t wait until after graduation to talk to pupils about how private philanthropy benefits them and the institution. He starts when they are 11 years old.

Forge New Alumni Ties with Service Program

A service program can engage alumni in a fresh, new way and empower volunteer leaders, says an alumni relations expert.

New York Times Columnist Talks Charitable Giving

Pulitzer Prize-winning journalist Nicholas Kristof recently spoke to CASE in an audio interview about the charitable tax deduction, judging nonprofit organizations based on overhead spending and his personal giving habits.

UK Universities Report Record Giving, Increase in Donors

UK universities raised a record level of funds through donations in the last academic year, according to a survey of 124 institutions presented in the latest Ross-CASE report on higher education philanthropic giving in the UK.

More Educational Institutions Using Social Media to Fundraise, Measure Outcomes

More schools, colleges and universities worldwide are using social media to boost their fundraising results, and are experimenting with new strategies, according to results from the latest CASE/Huron/mStoner social media survey.

Donor Relations Pros Should Monitor Gift Spending

The donor relations office should have responsibility for monitoring the spending of gifts, says one experienced practitioner.

President Flips Script on Graduation Speakers

While many institutions pay for commencement speakers, a community college in Wisconsin does the opposite. It asks speakers to make a gift to the institution.

Student Advancement Expert Talks Strategic Partnerships

Lori Hurvitz, senior director of annual giving at the University of Chicago, recently shared tips in a podcast interview on how to create strategic partnerships between student advancement organizations and other divisions on campus to educate students about the importance of philanthropy.

Inside CASE
Learn More about CASE’s New President

CASE President Sue Cunningham recently answered questions about the most pressing issues facing advancement, concerns about rising student debt and what she’s been reading lately.

CASE to Announce Circle of Excellence Winners on June 3

CASE will reveal the 2015 Circle of Excellence award recipients at 11 a.m., Eastern, on Wednesday, June 3, on the CASE Circle of Excellence webpage. The winners of the CASE Platinum Categories will also be announced at that time.

CASE Launches VP Search for Two Strategic Leaders

CASE is currently recruiting for two vice president positions: vice president, international operations and vice president, strategic communications.

CASE Recruiting for Director of CASE América Latina

CASE has launched a search for a director of CASE América Latina. This new position, based in Mexico City, will play a key role in advancing the programmatic and membership reach of CASE in Mexico and surrounding areas within Latin America.

Get to Know CASE Europe’s New Executive Director

John Middleton, executive director of CASE Europe, recently took a few minutes to answer questions about his new role, professional background, former ambitions of cricket stardom and plans for the future.

U.S. Institutions Recognized for Fundraising Excellence

CASE has named 90 colleges and universities and 16 independent schools as recipients of its 2015 Educational Fundraising Awards, which recognize U.S. institutions for overall performance and improvement in educational fundraising programs.

CASE InfoCenter Shares Resources on Scholarships

The CASE InfoCenter recently answered a Good Question about scholarship best practices and administration.

CASE Europe Scholarships for Upcoming Events Remain

Scholarships are still available for the 11 June Development for Deans and Academics conference in London, UK, and any CASE on Campus training.

Nomination Period Opens May 26 for Newcomers Conference Scholarship

Professionals new to the advancement field are encouraged to apply for a Virginia Carter Smith Scholarship. The nomination period will open Tuesday, May 26, and close Wednesday, July 22.

CASE América Latina to Participate in Alumni Relations Conference in Colombia

CASE América Latina will take part in a conference on alumni relations, Aug. 12-14, organized by the Association of Colombian Universities in Cali, Columbia. About 150 alumni relations professionals from 80 universities in Colombia, Ecuador and Peru are expected to attend. CASE América Latina has six member institutions in Colombia and two in Peru.

Australian Mega-Donor to Speak at 4 June CASE Asia-Pacific Master Class

Neil Balnaves, founder of Australian philanthropic organization The BalnavesFoundation, will serve as guest speaker during a “meet the donor session” at the 4 June Master Class: Major Gifts in Sydney, Australia.

CASE District News

District I

District II
  • Save-the-date: The District II annual conference will be Feb. 7-9, 2016, at the Philadelphia Marriott Downtown in Pennsylvania. Details to come.

District III

District IV

District V
  • The 2015 conference-level sponsor is Ologie, a leading brand, marketing and digital agency located in Columbus, Ohio.
  • At the CASE Summit for Leaders in Advancement in Chicago, Illinois, District V will hold a reception for members. Details to come.
  • Submissions for the 2015 Pride of CASE V awards program open in July.
Comments and Questions

Please share your questions and comments with Pam Russell via email at or by telephone at +1-202-478-5680.


Ann-Marie Thornton

Ann-Marie Thornton is director of development and alumni relations at the Community College of Baltimore County in Catonsville, Maryland.

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