Publications & Products
May 2012
Volume 10 Issue 5

Research and News of Note
Mobile on Track to Surpass PC Traffic

Use of smart phones, tablets and other mobile devices is growing rapidly with mobile traffic set to surpass PC traffic by 2015. As this growth continues, educational institutions will need to make mobile adoption a high priority, says a communications expert speaking during a session at the recent CASE Social Media Conference in Chicago.

Dollars Up, Donors Down for Higher Ed Fundraising in U.S.

Giving to higher education increased while the number of donors decreased in fiscal year 2011, according to a survey of more than 100 public and private institutions in the United States.

Experts Discuss Building Advancement Programs from the Ground Up

Faculty at the recent CASE Asia-Pacific Schools Conference in Hong Kong say interest in advancement among Asian institutions is growing exponentially—but add that professionals at many schools are struggling to start advancement programs from scratch.

Health Fundraising Gains Traction in the U.K.

Sensing a new market for donor cultivation, more universities in the United Kingdom are interested in integrating fundraising for health research into their existing development operations.

CASE Survey Identifies Key Traits for Successful Alumni Relations

A CASE survey on alumni relations programmes outside of North America reveals that frequent communications via e-newsletters and alumni magazines as well as more holiday excursions and personal-interest events can increase the number of donors for these institutions.

Understanding Culture, Values Critical for Success in Asia-Pacific

A CASE faculty member says effective alumni relations strategies in the Asia-Pacific region are contingent upon local culture and context.

Board Member Engagement Key for Fundraising

Board development and engagement are hot topics for higher education and independent school advancement professionals because most will likely work with board members at some point during their careers. Board member engagement is important in part because board members who have a positive experience are more likely to make larger gifts to the institution.

Inside CASE
Slate of FY2013 CASE Board Trustee Candidates Announced

The CASE Board of Trustees recently approved the slate of candidates to fill open trustee positions.

CASE Commissions Discuss Advancement Trends

The CASE commissions on alumni relations, communications and marketing, and philanthropy, during their April meeting in San Francisco, discussed trends in dues and funding of alumni associations, measuring the return on the investment in communications and marketing, a survey project on the culture of philanthropy and other topics.

Take Advantage of Early-Bird Prices for CASE Europe Annual Conference

Advancement professionals planning to attend the upcoming CASE Europe Annual Conference should act now to take advantage of early-bird prices, which end 8 June.

CASE Announces Winners of 2012 Distinguished Service Awards

CASE today announced the recipients of its Distinguished Service Awards, an annual program honoring individuals and organizations for extraordinary service to education and advancement.

Board Appoints New Commission Members

At its March meeting in Boston, the CASE Board of Trustees appointed 13 new members to serve on CASE's three professional commissions.

Check out New Features, Resources on CASE Website

CASE continues to add new resources and content to keep its online presence fresh and relevant to members.

Join Student Advancement Leaders for the CASE ASAP Annual Network Convention

More than 450 college students and advancement professionals will gather Aug. 9-11 at the CASE ASAP Network Convention in Indianapolis, Ind., to learn strategies to further their student advancement programs, network with peers and interact with top leaders in the student advancement field.

June 15 Deadline for Newcomers Scholarship Applications for CASE Conferences

Professionals new to the advancement field are encouraged to apply for a Virginia Carter Smith Scholarship.

CASE Advancement Staff on the Move

CASE keeps members informed about their colleagues' advancement—whether moving to a new institution around the corner or across continents.

U.S. Federal Relations News
House Subcommittee to Hold Hearing on Tax-Exempt Organizations

The U.S. House Ways and Means Oversight Subcommittee will hold a hearing at 10 a.m., Wednesday, May 16, to examine the operations and oversight of tax-exempt organizations. The hearing will focus on a number of issues, including the current Internal Revenue Service College and University Compliance Project.

CASE District News
District III

District III launched its new website, held a meeting on its 2013 conference and is now accepting nominations for its Chief Executive Leadership Award.

The District III Board of Directors and 2013 conference team met this past weekend to strategize ways to better serve its membership, including planning the 2013 "Inspire" conference.  Also, please check out the new CASE III website and share any suggestions with Greg Carroll at

Other news:

  • 2013 CASE III Conference:  Want to learn more about the 2013 CASE District III conference in Atlanta?  Stay up to date, make suggestions, and ask pressing questions about the conference by liking the conference Facebook page.
  • CASE III Chief Executive Leadership Award: District III is now accepting nominations for the Chief Executive Leadership Award.  The award recognizes CASE member institutional heads, presidents, chancellors, system heads or other campus chief executive officers for outstanding efforts in promoting and supporting education and institutional advancement.  The nomination deadline is June 1.  Questions? Email Aaron Singleton at for more information.


District IV

Congratulations to the new board members who will be serving on the CASE District IV board.

Congratulations to the new board members who will be serving on the CASE District IV board. Your service is appreciated!

The following individuals will be serving:

  • Sara Furr, director for district sponsorships
  • Mark Heffington, director of web and new media
  • Maureen Howard, director for New Mexico
  • Linda Y. Jackson, director for board operations
  • Christian O'Neal, director for Arkansas
  • Brent Passmore, director for district communications
  • Sherry Snider, director for Oklahoma
  • Scott Taylor, treasurer
  • Kirby Tickel, secretary
  • Steve Valencia, chair-elect
  • Lisa Vasquez, director for Texas

District IV also reminds members to save the date for CASE Padre, which will be held Aug. 2-4.  Be sure to check the District IV website for an upcoming call for proposals.


District V

Enter submissions to the Pride of CASE V and Chief Executive of the Year awards.

Are you proud of a project you completed in the last year? Enter it into the Pride of CASE V to get some recognition and share your ideas. The deadline is July 31.  

Do you work with a great CEO? Nominate him or her for CASE V's Chief Executive of the Year. Hurry-the nomination deadline is July 15.


District VI

July 15 is the deadline for several district awards and board service.

July 15 is a very important day for CASE District VI. It is the deadline to:

This is an earlier deadline than in previous years due to our joint conference with District V, "Better Together" in Chicago, which will be held Dec. 9-11.

Don't forget that July 15 is the deadline for all of these areas. Plan ahead now so you don't miss out.

Comments and Questions

Please share your questions and comments with Pam Russell via email at or by telephone at +1-202-478-5680.


Daniel Yoffe Brener

Daniel Yoffe Brener is president of Universidad Hebraica in Mexico.

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