Publications & Products
May 2011
Volume 9 Issue 5

Research and News of Note
Donors Optimistic About 2011 Giving

Fundraisers have the power to increase donor retention and gift value by communicating measurable results of giving, reports a new survey on donor giving in North America.

Five Tips for Using Twitter in Higher Education

Twitter is neither a popularity contest nor “Facebook Lite”—and when it’s used well, it can be a powerful communications tool. That’s according to the author of a new white paper published by Fathom Online Marketing on using Twitter in higher education.

More Women than Men in United States have Higher Ed Degrees

More women than men in the U.S. workforce have attained a bachelor’s degree, according to new data from the U.S. Census Bureau.

Wealthiest Donors in UK Decrease Annual Giving

An annual survey of the wealthiest people in the United Kingdom reveals that charity donations from this exclusive group fell by almost one third in 2010, even as the number of donors giving more than 1 million pounds a year grew by about 10 percent.

Lessons Learned: How one University Grew Attendance, Gifts at Reunion

High-level volunteer support, a unified advancement staff and robust data are critical for institutions planning to transform their reunion programs, according to two presenters at a recent CASE Online Speaker Series on campus reunions.

Education Leaders, Others Discuss Higher Ed Blogging

“Leadership in education is about showing students how to stand up for something, say what you believe, mean what you say, say it with style—and be sure to credit your sources correctly!” That’s according to Patricia McGuire, president of Trinity Washington University, who discussed controversial blog topics and other matters during a recent Washington Post online chat on blogging in higher education.

Learn How to Become Survey Savvy

How can we increase response rates to our online surveys? This is a common question in many alumni relations offices where battling declining response rates has become the norm. But Jerold Pearson has been giving the matter special attention. For nearly a decade, he has been conducting experiments to see what, if anything, can boost survey response numbers.

Inside CASE
Trustee Candidates Selected for FY12

The CASE Board of Trustees recently approved the slate of candidates to fill open trustee positions.

CASE Names 2011 Distinguished Service Award Winners

CASE today announced the 2011 recipients of the CASE Distinguished Service Awards, an annual program honoring individuals and organizations for extraordinary service to education in alumni relations, fundraising, communications and marketing.

Register Now for the CASE Europe Annual Conference

Join Europe’s largest gathering of alumni relations, communications, fundraising and marketing professionals at the CASE Europe Annual Conference taking place on 29 August to 2 September in Manchester, UK. Early-bird rate closes on 3 June 2011.

June 10 Deadline for Newcomers Scholarship Applications for CASE Conferences

Professionals new to the advancement field are encouraged to apply for a Virginia Carter Smith Scholarship.

Learn How to "Eat Live Spiders" in Online Session

Strong communications skills are needed in every facet of advancement—and yet anxiety around public speaking is widespread. Learn how to obtain good communications skills and allay those fears in a CASE Online Speaker Series session.

Hawaii Law Exempts IRFs, Alumni Associations from Charitable Solicitation Registration Requirements

Institutionally related foundations and alumni associations are now exempt from charitable solicitation registration and reporting requirements in Hawaii.

Spaces Still Available for Deans, Academic Leaders Conference

There’s still time to sign up for the Development for Deans and Academic Leaders seminar being held on 27 June 2011.

CASE Invites Applications for Vice President, International Operations

CASE is accepting qualified candidates for its vice president for international operations.

Webinar Offers Insights on Promoting Undergraduate Research Programs

More colleges and universities see undergraduate research as an innovative marketing tool for recruiting and retaining students. A June 8 webinar offered by the Council on Undergraduate Research provides advice for institutions interested in learning how to communicate and market their programs.

Universities Week and Donor Pin Week, 13 - 19 June, Celebrate Giving

Universities throughout the United Kingdom will be in the spotlight 13-19 June with the launch of two initiatives designed to highlight the impact of higher education.

CASE Advancement Staff on the Move

CASE keeps members informed about their colleagues' advancement—whether moving to a new institution around the corner or across continents.

BriefCASE Survey: Tell Us What You Think

CASE wants to hear what members think about BriefCASE.

Federal News
Deficit Reduction Plans Could Involve Charitable Deduction

As members of Congress continue debating the budget deficit, lawmakers could look to proposals aimed at reducing the value of or eliminating the charitable deduction to help raise revenue.

CASE District News
District II

Call for Volunteers—Planning for the 2012 joint conference between District I and District II is well under way.

The conference committee invites colleagues from Districts I and II to volunteer with the 2012 joint conference, scheduled for Jan. 22-24 in New York City.

If you would like to learn more about volunteer opportunities, please contact District II Operation Co-Chairs Trudy Pennock at or Meghan Radosh at


District III

CASE District III congratulates the District III and IV joint conference team for an outstanding FUSION conference and reminds members about the upcoming Chief Executive Leadership award nomination deadline.

Special thanks go to the four co-chairs of the FUSION conference: Holly Houk, Kate Troelstra, Karl Miller and Andy Spencer.

Also, the Chief Executive Leadership award nominations are due May 23 to Aaron Singleton, chair of the CASE District III Chief Executive Leadership Award Committee. Contact Singleton at 336-750-3152 or with questions.

And make plans now for the annual conference Feb. 19-22, 2012, in Atlanta, Ga. Put new ideas on the table, test assumptions, challenge old habits and take that A-game to an even higher level. The conference will be in the newly refurbished CNN Omni Hotel, adjacent to Centennial Park, the Georgia Aquarium, Phillips Arena and the Georgia Dome, with great nearby restaurants and bars. Many thanks to co-chairs:

  • Tom Jennings Jr., vice president for university advancement and president of the FSU Foundation at Florida State University
  • Phyllis Moore, director of alumni programs at the University of Tennessee at Knoxville
  • Brooks McCommons, senior director of development at the University of Georgia
  • Nancy Spitler, director of creative services marketing and public relations at Furman University


District IV

District IV announces a new initiative that is the result of member feedback during the past several years.

Planning for additional professional development offerings and increased networking opportunities for members is under way, and District IV board members need members' help designing a program that will benefit advancement professionals. CASE District IV members are asked to complete a brief survey before June 1, 2011.

Program highlights and information for the 2011 South Padre Island mini-conference, "Come Padre, Compadre" is now posted on the website. Join us for fun in the sun, collaboration with colleagues and networking opportunities. This island conference will be held Aug. 4-6 at the SPI Sheraton Resort Hotel.

CASE District IV's 2012 district conference, "DRIVEN," is planned for March 24-27 in Fort Worth.


District VI

District VI extends a sincere thank you to board members who are completing their terms: Judy Wright from the University of Kansas and Kris Lensmeyer from Westminster College.

The district also congratulates its new board members: Scott Peters from Linn Technical College and Bill Grevas from Kansas State University Foundation.


District VII

Every institution should have planned giving as an arrow in its fundraising quiver. Learn best practices for gift planning in a workshop on June 21 in Las Vegas.

Comments and Questions


Susan T. Evans

Susan T. Evans is director of creative services in strategic initiatives at the College of William & Mary.

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The Power of Legacy and Planned Gifts

The Power of Legacy and Planned Gifts

Thinking about starting a legacy or planned giving program? Don't let your institution's small size, limited donor wealth or technical expertise hold you back.

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