Publications & Products
May 2010
Volume 8 Issue 5

Research and News of Note
Build Relationships to Engage Young Donors

Donors ages 20 to 40 prefer face-to-face communication when it comes to requests for their time or money. That’s according to a new survey on the giving habits and engagement preferences of millennial donors.

Private Gifts Support Emergency Aid at Community Colleges

Most emergency aid funds available to help community college students with unanticipated expenses come from private gifts, according to the results of a recent CASE survey on community college emergency aid programs. Nearly 70 percent of respondents at institutions that offer emergency aid say that requests for aid have increased during the last two years, and nearly 60 percent indicate that the pool of available funds is inadequate to meet needs.

Education Media Must Adopt New Business Practices to Survive

New, innovative business models are critical to saving media coverage of education, according to a new report on the challenges facing education journalism.

Expert Shares Essential Elements for Successful Fundraising at Community Colleges

A leading expert in community college fundraising says having a strong team of leaders from the institution and general community is crucial for a successful campaign.

PR, Marketing Claim Ownership of Social Media

A new survey reveals that growth in the use of social media is driving a move toward integrating public relations and marketing functions but that “turf battles” between the two still exist.

Fundraising One of Top Reasons for Nonprofits' Online Presence

Marketing is still the primary reason most nonprofits have a presence on social networks although fundraising is gaining in popularity, according to an annual survey.

Research Shows Alumni of Small, Private Colleges More Engaged

A recent survey on brand connection and affinity indicates that alumni of small, private colleges are generally more engaged with their alma maters than graduates of large universities.

Survey Explores Declining Graduation Rates

Although college attendance rates have increased during the past few decades, graduation rates have decreased. In the United States, only four in 10 students in four-year programs graduate after six years, and only one in five community college students graduate after three years.

Poll: Canadians Say Higher Education Top Concern

Nearly eight in 10 Canadians believe a post-secondary education is “more important than ever,” according to results of a new poll.

Report Reviews Decade of Higher Ed Policy in Europe

A new report by the European University Association analyses the impact of a European policy known as the Bologna Process on higher education across 46 countries in Europe during the past decade.

Inside CASE
CASE Announces 2010-2011 Slate of New Trustee Candidates

The CASE Board of Trustees recently approved the slate of candidates to fill open trustee positions.

Commissions Update Management Checklists

Updates to the CASE Management Checklist for Alumni Relations and the CASE Management Checklist for Communications and Marketing were approved during virtual meetings of the CASE commissions in April.

CASE Europe Announces New Board Leadership

CASE Europe welcomes six new trustees.

CASE Names 2010 Distinguished Service Award Winners

CASE today announced the 2010 recipients of the CASE Distinguished Service Awards, an annual program honoring individuals and organizations for extraordinary service to education in alumni relations, fundraising, communications and marketing.

Survey Examines Structure, Staffing at Community College Foundations

CASE is conducting a survey of community college foundations to help leaders compare their foundation's structure and operations to that of peers.

Check Out New Features, Resources on CASE Website

CASE continued to add new resources this month to keep the Web site fresh and relevant to members.

Cornell to Discuss Campus-Wide Restructuring at Summit

Learn how one university is making unprecedented changes throughout its organization, including streamlining advancement operations, at a general session event at the CASE Summit for Advancement Leaders, July 18-20 in New York City.

CASE Launches New LinkedIn Subgroups, Listservs

Members interested in social media, community college issues and reunion giving will want to check out CASE’s latest additions to its listserv list and two new LinkedIn subgroups.

Nominate Outstanding Colleagues for a CASE Europe Award

CASE Europe is now accepting nominations for three awards, including the recently launched CASE Europe Iain More Award.

CASE Expands K-12 Programming at Summer Institutes

Independent schools professionals can attend a CASE summer institute based on their discipline—advancement services, alumni relations, communications and marketing or fundraising.

CASE Seeks Director of Educational Programs

CASE welcomes applications for the position of director of educational programs.

Europe Advancement Staff on the Move

CASE Europe keeps members informed about their colleagues' advancement—whether moving to a new institution around the corner or across continents.

U.S. Federal Relations News
IRS Report Questions College and University Compensation, Business Practices

In an interim report released May 7, 2010, the U.S. Internal Revenue Service raises questions about college and university compensation and unrelated business practices. The IRS plans to further analyze these practices in the examination phase of its ongoing college and university compliance project.

Matched Funding Scheme
CASE Europe to Launch National Communications Campaign

CASE Europe will launch a national UK communications campaign on charitable giving to higher education.

CASE District News

District I

District I has a full schedule of breakfast series programs.

Programs include:

  • "Transform Your Culture of Giving with Strategic Event Planning," Friday, May 21, 2010
  • "Forever Loyal: Making the Connection from Student to Alumnus," Friday, May 21, 2010
  • "A Roundtable Discussion: Securing Principal Gifts," Friday, June 4, 2010
  • "UP: The Essential Steps to Making a Successful Major Gift Ask From Start to Finish," Friday, June 18, 2010

Go to the website for details and to register.


District IV

Seventeen advancement professionals received CASE District IV 2010 conference scholarships and attended this year's annual program in Austin, Texas.

In addition, the board of directors elected new members who began their service on the board following the district conference. Visit the district website for additional information about the scholarship winners and the new board members.

District V

It's time to nominate an outstanding president, chancellor, headmaster or system head of a CASE V member institution for a chief executive leadership award.

The award recognizes those who have shown outstanding leadership and service in support of education. The deadline for nominations is Thursday, July 15.

Also, members are encouraged to start preparing their best projects in communications, alumni relations and development to submit to the Pride of CASE V District Awards program. Entry and payment deadlines are Thursday, July 15.

And discover companies that are friendly to CASE V institutions. See the district's sponsors. If your vendor isn't listed, help them connect and have them contact CASE V's sponsorship chair Joe Matty at

Finally, remember to stay connected with CASE V on Facebook.

District VI

CASE District VI is accepting proposals for the 2011 conference through May 22.

Join us for the 2011 CASE District VI conference, Jan. 9-11, 2011, in Kansas City.

Today's technology lets you have the world at your fingertips, whether it's on a personal computer or a mobile device. This year, CASE VI is capitalizing on these trends and applying them to the advancement profession with "iCASE 6.0."

And don't forget that CASE VI is on Facebook, LinkedIn and Twitter. We hope you'll join us online!

District VIII
The CASE District VIII Social Media Bootcamp regional program in Spokane, Wash., was a success.

Fifty participants heard from area social media professionals and had discussions and training around Facebook, Twitter, LinkedIn and blogging for higher education.

The district board is conducting a survey to gauge interest in future regional programming activities, including bringing the social media bootcamp program to other areas of the district.

Comments and Questions


Susan Mattei

Susan Mattei is director of capital gifts at Northfield Mount Hermon School in Mount Hermon, Mass.

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Featured CASE Resource Jump-Starting the Stalled Fundraising Campaign

Jump-Starting the Stalled Fundraising Campaign

Fundraisers working on a stalled campaign who are in need of an immediate tune-up will find invaluable advice in a concise and practical guide by nonprofit fundraising expert Julia Ingraham Walker.

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