Publications & Products
May 2009
Volume 7 Issue 5

Research and News of Note
"Satisfied" Web Site Visitors More Likely to Donate, Volunteer

Nonprofits have plenty of room for improvement when it comes to their Web sites.

Surge in Students Studying Abroad Linked to Worldwide Growth in Education

A new report states that the number of students seeking an education outside of their home country is growing dramatically due in large part to a worldwide growth in higher education.

Nonprofits Turn to Facebook for Marketing, Some Fundraising

Marketing is the top reason most nonprofits have a presence on Facebook or some other social network, although a small number also use the tool for fundraising, according to a new survey.

Social Media Continues to Grow in College Admissions

In a related article, two new studies report that admissions offices in colleges and universities are increasingly using blogs, Facebook, Twitter and other social media to communicate with students.

Down Economy is Prime Time for Planned Giving Strategies

If there has ever been a time that challenged educational fundraisers, this is it—thanks in large part to the recent volatility in the financial sector.

Finding, and Keeping, Higher Ed Leaders No Easy Task

A recently published paper reports that the “uncomfortable reality” is that higher education institutions will find it increasingly difficult to find and keep superior leaders due to a shrinking pool of qualified candidates.

Inside CASE
CASE Europe Launches Program to Increase Fundraisers

CASE has teamed up with 12 universities in the United Kingdom to launch a training program that will increase the number of fundraising professionals working in higher education.

Mature Fundraising Methods New Again in Down Economy

The dismal economy is not so dismal to some annual giving professionals who have created new strategies and revisited some smart new uses of “old” methods to rejuvenate their fundraising programs.

CASE Names Recipients of 2009 Research Awards

CASE has named the winners of the 2009 Research Awards in Educational Advancement.

Liverpool: Home of the Beatles, 2009 CASE Europe Annual Conference

Finding effective strategies to energize staff and motivate donors while also keeping track of the latest trends in marketing, social media and other hot topics can be challenging, especially in today’s downturn.

Yellow Pages Upgrade Makes Searching Easier

A newly upgraded CASE Yellow Pages buyer’s guide makes it easier for members to find products and services offered by CASE Educational Partners.

Nominate a Colleague for a State Relations Award

Salute colleagues who have advanced your institution through exceptional legislative advocacy by nominating them for a 2009 Service Award in State Government Relations.

New Breed of Donor Making Impact on Fundraising

A growing number of donors today are “social investors,” individuals who apply a results-oriented, business approach to their philanthropic efforts.

U.S. Federal Relations News
Baucus: Itemized Deduction Cap "Still on the Table"

During a May 13 Senate Finance Committee roundtable on financing comprehensive healthcare reform, Chairman Max Baucus (D-Mont.) indicated that President Barack Obama’s proposal to limit charitable deductions for high-income taxpayers is “still on the table,” although he did not indicate whether he would support or oppose the proposal.

CASE Takes Position on Itemized Deduction Cap, Estate Tax

On May 5, CASE announced that it is taking positions on two proposals in President Barack Obama’s FY10 budget plan that could influence giving to educational institutions.

IRA Charitable Rollover Legislation Introduced

Lawmakers in the U.S. Senate and House have introduced the Public Good IRA Rollover Act of 2009, legislation that would permanently extend and expand the IRA charitable rollover.

CASE District News

District I continues its breakfast series this month with "The Role of the Trustee in Raising Philanthropic Support." The program takes place from 8:30 -10 a.m., June 25, at Lasell College in Newton, Mass. The registration fee is $45 for CASE members. To register, go to the District I Web site.

District II recently elected new members to its board and selected conference co-chairs for its upcoming annual conference.

Newly elected to the District II board for a first term of office are:

  • Melissa Starace, director of alumni affairs, Northampton Community College
  • D. Andrew Brown, director of advancement, The Hill School
  • Suzanne Heft, executive director of advancement, Upper Canada College

Re-elected to the board for a second term are:

  • Mark Duncan, director of campaigns and special giving, Millersville University
  • Liz McFarlane, senior associate director of development, Department of Neurology & Brain Sciences, Robert Packard Center for ALS Research, Johns Hopkins Medicine

Elected as district treasurer:

  • Julie Siler, director of alumni relations and annual fund, Shepard University

Co-chairs of the District II conference, February 2010, in Philadelphia are:

  • Karen Faryniak, associate vice president for college relations, Dickinson College
  • Tilghman Moyer, assistant vice president, development, Temple University

District V reports that it's time for advancement professionals to start preparing to submit their best work in communications, alumni relations and development to the Pride of CASE V District Awards program. Entry and payment deadlines are Wednesday, July 15.

Also, Dec. 13-15 is the time to be in Chicago for the 35th annual CASE V conference. "Great City. Great Lake. Great Conference" is this year's theme covering challenging financial matters and ever-changing technology. Find updates at the District V Web site.

District VI is accepting proposals for its 2010 conference, which will be held Jan. 10-12, in St. Louis, Mo. Proposals are welcome on any advancement topic. A list of preferred topics and an online submission form are available on the CASE VI Web site.

In other news, District VI is on LinkedIn and Facebook. We invite you to join one of our online communities.

Comments and Questions

Member Profile: Roy Jones

Roy Jones is director of development for Liberty University.

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Alumni Associations, Career Services Make an Effective Team

The goal is straightforward: Promote the success of your institution's graduates.

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