Publications & Products
March 2014
Volume 12 Issue 3

Research and News of Note
Social Media’s Impact Continues to Grow: CASE/Huron Education/mStoner Survey

More educational institutions worldwide are using social media as a fundraising tool and to connect with alumni, students and parents, according to results from the latest CASE/Huron Education/mStoner social media survey.

Raising the Profile of the Research Office

Prospect development professionals can influence change within their organizations by positioning the work they do with frontline gift officers, according to a presenter at the Annual Conference for Development Researchers.

Tips for a Video Interview

Communications staffers should talk to interviewees before video recording sessions to explain what’s going to happen and to make them comfortable having a conversation, says a multimedia expert.

Self-Awareness is Key for Leadership Growth

Advancement leaders who better understand their own personalities are more effective in their jobs, says an expert in organizational behavior and a plenary speaker at this summer’s CASE Europe Annual Conference.

Australian Alumni Engagement Shows High Potential

While the field of alumni relations is relatively new in the Asia-Pacific region, its growth potential is strong—and forthcoming research can help institutions measure their alumni engagement capacity.

Inside CASE
CASE Board Discusses Strategic Framework, Planning for New Leadership

The CASE Board of Trustees met on March 14 and 15 at the California Institute of Technology in Pasadena, Calif., to consider a range of issues related to the organization’s worldwide operations, including a strategic framework for future development, potential changes in the membership model and the operating budget for the 2015 fiscal year.

CASE Asia-Pacific Refines Chinese Name

CASE Asia-Pacific, working with its advisory council and members in China, Singapore and Hong Kong, has refined its Chinese name to better reflect the work it does to support the growth of advancement at Chinese institutions.

UK Participation Grows in Worldwide CASE ASAP Event

Student groups from nine UK universities participated in the second Student Engagement and Philanthropy Day on 27 February—triple the number that participated in the inaugural event last year.

Deadline Approaches for 2014 U.S. Professors of the Year

Less than one month remains to submit nominations for the 2014 U.S. Professors of the Year awards.

CASE Europe Holds Third Dutch-Language Conference

For the third consecutive year, CASE Europe will hold a conference on best practices in advancement for Dutch professionals who work at higher education institutions in the Netherlands, Belgium and Flanders.

Nominate a Student Fundraiser for UK Graduate Trainee Programme

Do you know a student fundraiser or a graduate volunteer within your development team who is interested in fundraising, campaigning or events management?

CASE Advancement Staff on the Move

CASE keeps members informed about their colleagues' advancement—whether moving to a new institution around the corner or across continents.

CASE District News

District I

CASE District I has two upcoming full day workshops:

March 28, 2014
Trends, Perspectives and Challenges in Annual Giving
UMass Lowell Inn & Conference Center, Lowell, Mass.
Click here for more details and to register.

April 11, 2014
Athletics Development for DIII Colleges & Universities: A holistic approach to creating, sustaining and evolving an athletics development program
Springfield College, Judd Gymnasium, Springfield, Mass.
Click here for more details and to register.


District II

District II's Venture Capital Fund has $25,000 to award to member institutions for fresh and innovative programs that emphasize professional development and collaboration. The proposals are easy to submit and are due by April 1. For more information about funding criteria, the application and examples of past successful applications for awards ranging from $500 to $3,500, visit the district website.


District IV

CASE District IV has announced a proposed change to the district bylaws that would create a new position on its board of directors. In addition, the 2014-2016 slate of officers has been announced. For additional information, visit the district's website.


District VII

Meeting of the Minds:  Join us at Cal Poly Pomona on April 3-4 for Meeting of the Minds, a two-day conference for advancement professionals at all levels. Learn more and register today.

Comments and Questions


Sophia James

Sophia James is director of advancement services at Houston Community College Foundation in Houston, Texas.

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The Chief Development Officer: Beyond Fundraising

The Chief Development Officer: Beyond Fundraising

You just got hired or promoted to be the chief development officer because of your fundraising prowess and management skills. But today's CDO role is about doing and being so much more.

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