Publications & Products
Volume 4, Issue 9

Presidents Shouldn't Shy Away from Advancement

Community college presidents who embrace advancement position themselves and their institutions for long-term success, writes a former institutional leader.

"Ongoing financial pressures, combined with demands for more resources, require a new revenue source for community colleges," writes William R. Crowe, former president of Tyler Junior College in Texas, in the forthcoming CASE book, Opportunity Knocking: How Community College Presidents Can Lead a New Era of Advancement. "Fortunately, we are well-positioned to rapidly grow this increasingly vital aspect of our colleges. It won't be easy, but it will be among the most rewarding work you will do as president."

Crowe, now a faculty member at the University of Georgia, notes that experience in advancement is increasingly a job requirement in presidential searches and fundraising accomplishments are now being included in annual presidential evaluations. He adds that advancement will soon become a regular topic at national gatherings of community college trustees and that presidents should expect more questions from their own boards as a result.

"The good news is that [trustee] interest will provide support for you to increase resources for advancement," he writes. "The bad news is that, if you are not actively engaged in advancement, you will face some challenging questions from your trustees."

To learn Crowe's top 10 principles for fundraising success and read more advancement advice from community college presidents, check out Opportunity Knocking. The book will be available for purchase from the CASE Store in April 2015.

In addition, check out this video featuring Crowe from last year's CASE Conference for Community College Advancement on how advancement practitioners can get their presidents more involved with fundraising:

This article is from the March 2015 issue of the Community College Advancement News.

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