Publications & Products
Volume 4, Issue 9

Integrate Alumni into Giving Plans

Community college advancement leaders should incorporate alumni into their institution's long-term fundraising plans, says one foundation director.

Steven Meneses is executive director of the Klamath Community College Foundation in rural Klamath Falls, Oregon. Even though a very small percentage of gifts to his institution come from alumni annually—less than one-half of one percent—Meneses has made a concerted effort to engage alumni and gradually solicit gifts from them.

Meneses says community college advancement professionals should still seek to garner foundation grants and large gifts from corporate and community leaders—the traditional sources of most community college giving. However, he adds that advancement leaders shouldn't forget about alumni, a group that has great long-term giving potential even if it may not give much now.

"The more students you bring into the doors, the better philanthropic culture you create and that will translate externally," he says. "These alumni will recognize and give at some point again. You just have to stay engaged with them through events, mailings and the like. If you don't start it, you won't reap the rewards of it all."

To learn more about how to create a community college alumni fundraising program suited for a foundation of any size, register to attend the CASE webinar hosted by Meneses on April 14, 2015. In addition, read the Meneses' 2013 doctoral dissertation, Alumni resource development for community colleges: A fundraising management model.

This article is from the March 2015 issue of the Community College Advancement News.

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