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Update on General Data Protection Regulations

In a recent blog post, CASE Europe Interim Executive Director Jennie Moule shares GDPR updates and details of a recent meeting with the Department of Culture, Media and Sport and Information Commissioner's Office, organized by the University of Cambridge.

As Moule relates in her post, universities will have an alternative to opt-in consent. While there is not yet clarity as to whether universities will be defined as Public Authorities under GDPR, higher education institutions will be able to rely on either legitimate interest or public task as an alternative legal basis to consent for processing personal data under GDPR.

This means universities do not need to rush to embark on a full-scale consent campaign in order to continue building respectful and mutually beneficial relationships with alumni and other supporters, unless they want to, Moule writes.

As institutions move toward the May 2018 deadline for GDPR, Moule explains that ultimately, the new regulations provide an opportunity for institutions. She adds:

"Every time I am invited to talk about GDPR, this is always my take-away message: GDPR provides us with a great opportunity to refresh how we view our alumni and supporters. What is our ‘value proposition' to them?...I believe that our preparations around GDPR are as much about marketing and communications as they are about data and compliance. Let's think of our alumni as ‘members' of an exclusive club. Let's thinks of our non-alumni supporters as ‘friends'. How does that alter how we engage with them and ultimately how we process their data?"

There will be GDPR sessions at the CASE Europe Annual Conference. The GDPR and Fundraising Regulation CASE community is also available.

This article is from the June 2017 BriefCASE issue of BriefCASE.