Publications & Products
June 2008
Volume 6 Issue 6

Research and News of Note
New Survey Shows Strong Support for Affinity Programs

Affinity programs provide benefits to alumni and alumni associations, according to a new survey conducted by CASE and the Council of Alumni Association Executives (available to professional members).

Survey Finds IRA Charitable Rollover Increased Giving to Colleges and Universities

A new survey conducted by CASE and six Washington-based presidential higher education associations reveals that the IRA charitable rollover generated millions of new dollars for U.S. colleges and universities prior to its expiration on Dec. 31, 2007.

Online Gift Givers: Some Want Closeness, Some Don't

A recent study identifies wide differences among wealthy online donors in how much contact they seek or wish to avoid from the nonprofits they support.

Measuring Marketing Success is More Than Dollars and Cents

Institutions willing to pay for quality marketing will see a greater return on their investment, according to a recent University Business article.

Stewardship is Campus-Wide Job Description

Effective stewardship involves everybody on campus—from gift officers to gardeners.

Grads Find Good Value in Their Own Higher Education

A recent poll shows that college graduates overwhelmingly believe their education was worth the time and money they invested in it.

Inside CASE
2008-2009 CASE Trustee Slate Announced

CASE recently announced the slate of new trustee candidates to fill open positions on the CASE Board of Trustees.

CASE Publications Receive National Awards

CASE received three awards for publications excellence on June 10 from the Society of National Association Publications.

CASE Names Recipients of 2008 Research Awards

CASE has named the winners of the 2008 Research Awards.

CASE Summit Features New Ways to Join the Conversation

Taking center stage at the CASE Summit for Advancement Leaders, to be held July 13-15 in New York City, is the Summit Marketplace, a fresh take on what an exhibit hall should look and feel like.

Nominate a Colleague for a State Relations Award

Salute colleagues who have advanced your institution through exceptional legislative advocacy by nominating them for a 2008 Service Award in State Government Relations.

U.S. Federal Relations News
IRA Charitable Rollover Extension Stalls in Senate

Two attempts to proceed to consideration of the House-passed Renewable Energy and Job Creation Act of 2008 (H.R. 6049), legislation that includes a one-year extension of the IRA charitable rollover, failed to get the requisite 60 votes in the Senate.

CASE Supports Comments on New Form 990 Instructions

Before a June 1 deadline, CASE signed on to two sets of public comments regarding the Internal Revenue Service’s draft instructions for its redesigned Form 990.

FTC Oversight Proposed for Charities

Concerned about the activities of some nonprofits engaged in business, Sen. Byron Dorgan (D-N.D.) has introduced legislation (S. 2831) that would subject the business practices of 501(c)3 organizations.

CASE District News

District II member institutions and professionals may apply for Venture Capital Fund grants anytime on the district Web site. The next round of applications will be reviewed in mid-August.

And mark your calendars for the next District II conference, to be held March 21-24, 2009, in Baltimore, Md.

District III has joined with several longtime educational partners to develop one-day "power" workshops this fall. Inaugural workshops will be held:

Sept. 29-University of North Carolina, Chapel Hill. "When Knowledge Is Not Enough: Twelve Practices to Succeed in Higher Education Development," with Doug Alexander, founding partner of Alexander Haas Martin & Partners.

Oct. 20-University of Central Florida, Orlando, Fla. "Your Category of One: What Is It, And Why Does It Matter?" with Laura Crawley, director of program development at Crane MetaMarketing.

The cost for one attendee is $110 or $100 each for two or more from the same institution. The workshops were developed with the help of CASE educational partners Alexander Haas Martin & Partners, and Crane MetaMarketing. More information and online registration will be posted soon on

District V... Now is the time to enter programs, printed pieces and other items for gold, silver and bronze awards in 49 categories for The Pride of CASE V. Deadline is July 15. The entry fee has been reduced to $35.

Nominations are also due July 15 for outstanding institutional leaders for the chief executive leadership award. The honor recognizes presidents, chancellors, headmasters or system heads of CASE V institutions. Recipients will be recognized at the 2008 CASE V conference.

District VI invites colleagues within and outside the district to submit a proposal for the 2009 district conference, Jan. 25-27, 2009, at the Westin Crown Center in Kansas City. Travel expenses for speakers from outside the district may be covered if your proposal is accepted.

The conference's three primary tracks are alumni relations, philanthropy, and communications and marketing; areas of special emphasis include diversity and senior advancement professionals. This year's theme, EXHILARATE, embodies our desire to help conference participants recharge and tap into new sources of creativity-personally and professionally. Proposals can be submitted online.

Comments and Questions

Member Profile: Deedie Dowdle

Deedie Dowdle is executive director of the communications and marketing office at Auburn University.

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Today’s advancement professionals are thrust into central roles that require unprecedented savvy in navigating institutional politics.

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