Publications & Products
July 2013
Volume 11 Issue 7

Research and News of Note
CASE Ends Fiscal Year 2013 with Record Membership

CASE ended the 2012-2013 fiscal year on a positive note with record institutional membership and growing conference attendance, said CASE President John Lippincott in his annual report to members.

Foundations Increase Fundraising Goals

A new CASE survey of institutionally related foundations suggests that institutions are increasing their campaign goals with the improving economy.

Let’s Hang Out: How to Use Hangouts for Advancement

Advancement teams want to connect with their rapidly growing alumni population, build a culture of philanthropy and provide interactive online events. Hangouts have the potential to aid in all of those goals, according to presenters of a webinar on the free video chat service.

New Study Reveals Decline in CDO Tenure

A newly released study indicates that the average tenure of chief development officers is only one to two years due in large part to “unrealistic expectations” by management and their organization’s lack of understanding of development.

The Marketability of MOOCs

Massive open online courses present a great marketing opportunity for educational institutions. That’s according to one nationally known expert on MOOCs.

Be Proactive About Alumni Career Services

Institutions must proactively promote the career services and professional development opportunities that they offer to their alumni, say two alumni career service professionals.

CASE Releases First Survey on Communications and Marketing

Communications and marketing professionals are juggling a multitude of projects—print and digital publications, social media, mobile websites—with dwindling resources, but they’re upbeat about the future. That’s the general consensus of CASE’s first survey on communications and marketing trends.

Inside CASE
CASE Board Meets in San Francisco, Reviews Year-End Results

The CASE Board of Trustees met on July 13 in San Francisco, Calif., in conjunction with the CASE Summit for Leaders in Advancement.

New CASE Trustees Elected

The CASE membership has elected 13 individuals to fill open positions on the CASE Board of Trustees.

Voluntary Support of Education Survey Opens

The Voluntary Support of Education Survey is open now through Oct. 1.

Countdown Begins to CASE Europe Annual Conference

There’s still time to register for the 2013 CASE Europe Annual Conference, which will feature sessions on best practices by Circle of Excellence winners for the first time.

For Social Media Managers, Content is King

Communications professionals must know more than what social media platforms are best for reaching their target audiences. They also must know what to say to attract and maintain their attention, says a CASE faculty member.

CASE Europe Launches Conference on Development Services, Prospect Research

CASE Europe will hold a two-day conference for development services and prospect research professionals on 26-27 September in Leeds, United Kingdom.

Check Out New Features, Resources Online

CASE continues to add new resources and content to keep the website and its social media presence fresh and relevant to members.

CASE Advancement Staff on the Move

CASE keeps members informed about their colleagues' advancement—whether moving to a new institution around the corner or across continents.

U.S. Federal Relations News
Congressional Leaders Call for Input on Tax Reform

On June 27, the Senate Finance Committee announced that it would be pursuing a “blank-slate” approach to tax reform.

CASE District News

District II

District II invites members to submit a presentation for the 2014 district conference in Baltimore. The deadline is Aug. 20, 2013, and presentations can be submitted using the conference proposal form.


District III

The District III annual conference is pleased to introduce the newest preconference option, Master Sessions. Choose from six two-hour sessions, led by industry experts, designed to help build your skills as an advancement leader. They will be held from 10 a.m. to 4 p.m. on Feb. 16, 2014, and cost $50 each.

The awards team is seeking volunteers to serve as judging coordinators for the 2013-14 awards cycle. To sign up, please complete this form. If you have any questions, email District III Awards Chair James Barnard.


District IV

Social media is the focus of a CASE District IV regional programming workshop this September in Albuquerque, N.M.

Colleagues from around the district will meet Sept. 24-25 for an in-depth look at social media in the advancement profession. Be sure to check the CASE District IV website for more details.

And, registration is now open  for the CASE District IV South Padre Summer Mini Conference. This conference will be held Aug. 1-3 and offers three days of networking, presentations and professional development in a relaxed atmosphere. For a list of presentations, visit the district website.


District V

Register by July 31 to enter the "Pride of CASE V" awards.

Registration is open for the 2013 "Pride of CASE V" awards. Is there a project from this past year that really made you proud? If so, share your great work by submitting it to the "Pride of CASE V" competition by July 31.


District VI

Summer is almost half over. That may seem depressing to some, but for CASE VI members, it's exciting as it means we will soon be together again at our district conference.

Please be sure to take note of these upcoming deadlines and event dates:

  • The deadline for presentation proposals has been extended to July 31. More information can be found on the conference site.
  • The deadline for service award nominations has been extended to Aug. 30. We invite you to nominate an outstanding CASE colleague, volunteer, Rising Star or chief executive leader for recognition by District VI. Submit a nomination today.
  • The Institutional Awards deadline is July 31. Don't miss out on this opportunity to get recognized for the excellent work you do. There are awards for every area of advancement. View the categories here. Submit your application(s) online.

Mark Jan. 12-14, 2014, in your calendars for the District VI annual conference in Kansas City, Mo.


District VII

CASE VII is recruiting talented professionals to speak at the 2014 district conference to be held Feb. 12-14 in Vancouver, British Columbia.

This is the perfect venue to share your best practices. If you or someone you know is interested in this opportunity, please submit a proposal. More information can be found on the District VIII conference website.

Four new members of CASE District VII have been appointed to CASE International commissions, and the district welcomes four new members to the CASE District VII Board of Directors. Find out who they are. (Many thanks, also, to those whose terms of service have expired with the district and with CASE International.)

District VIII

CASE District VIII is currently recruiting talented professionals to speak at the 2014 district conference, to be held Feb. 12-14 in Vancouver, British Columbia. This is the perfect venue to share your best practices. If you or someone you know is interested in this opportunity, please submit a proposal. Spots fill quickly! Learn more on the CASE District VIII conference website.

Comments and Questions


David Willows

David Willows is director of external relations at the International School of Brussels in Belgium.

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