Publications & Products
July 2012
Volume 10 Issue 7

Research and News of Note
CASE Ends Fiscal Year with Record Membership

CASE ended the 2011-2012 fiscal year on a positive note with record membership and growing conference attendance, said CASE President John Lippincott in his annual report to members.

School Marketing Expert: There's No Marketing without Marketing Research

You think your institution’s viewbook needs updating because enrollment is declining—but are you addressing your real problem? Asking the right questions is the first step toward successful marketing research, says an independent school marketing expert.

Giving to Donor-Advised Funds on the Rise

Contributions to donor-advised funds constituted one of the fastest-growing methods of philanthropic giving in the United States last year, according to an annual report released last month by the Giving USA Foundation.

The Benefits of Data-Driven Alumni Communications

A one-size-fits-all approach to alumni communications doesn’t work, said two speakers at this year’s CASE Summit for Leaders in Advancement.

Millennials Tap Websites First for Info on Giving, Volunteering

Young adults are more likely to visit a nonprofit’s website when looking for information about volunteer opportunities or giving. That is according to a new study on millennials.

U.K. Institutions See Opportunity in Olympics

Colleges and universities in the United Kingdom are hoping to capture some of the attention being focused on London as it hosts the 2012 Summer Olympic Games later this month.

Asia-Pacific Region Boasts Most Millionaires

There are now more millionaires in the Asia-Pacific region than in North America, according to a new report, but the combined wealth of U.S. millionaires is still the highest in the world.

Survey Shows Direct Mail Still Generates the Most Donations

A recent study reports that donors who give to international groups prefer these charities to contact them via email over mailed letters. Direct mail, however, still generates the most donations.

Land-Grant Universities Showcased at Smithsonian Folklife Festival

Universities across the United States participated in the recent Smithsonian Folklife Festival in Washington, D.C., which marked the 150th anniversary of the founding of public universities and the Department of Agriculture.

Videos as an Engagement Tool

Just a few years ago, many educational institutions considered videos posted on their websites to be a high-tech garnish. Today, however, video is seen as a key component, and institutions need to create a smart strategy that incorporates video into their overall communications and marketing plans.

Inside CASE
CASE Board Meets in D.C., Reviews Year-End Results

The CASE Board of Trustees met on July 14 in National Harbor, Md., just outside Washington, D.C., in conjunction with the CASE Summit for Leaders in Advancement.

New CASE Trustees Elected

The CASE membership has formally elected 10 individuals to fill open positions on the CASE Board of Trustees.

Voluntary Support of Education Survey Opens

The Voluntary Support of Education Survey is open now through Oct. 1.

Key Takeaways from Social Media Seminar Highlighted on CASE Blog

Institutions using social media must make sure that people, not technology, are at the center of every post. That's according to speakers at a recent CASE Europe seminar on social media.

CASE Europe Annual Conference Starts in Six Weeks

There's still time to register for the 2012 CASE Europe Annual Conference, 27-31 August.

CASE Advancement Staff on the Move

CASE keeps members informed about their colleagues' advancement—whether moving to a new institution around the corner or across continents.

Learn Best Practices, Exchange Ideas at Forum for Senior Professionals

CASE Europe will hold its Seniors Forum 22-23 November in Warwick, UK.

U.S. Federal Relations News
College, University Foreign Gift Disclosure Reports Due on July 31

U.S. colleges and universities that have received charitable gifts of $250,000 or more from foreign sources in the last six months must file a disclosure report with the U.S. Department of Education.

CASE District News
District III

The District III board and conference committee have been working diligently to better serve district members through one-day workshops, the annual conference, resources on the web and other services and resources.

Upcoming activities include:

  • Call for Nominations—Voting on a slate of new board members, including at-large members, secretary, treasurer and chair-elect, will take place in February. Fill out the nomination form and email Peter Rooney at or submit by Aug. 1 to Peter Rooney, Atlanta Youth Academy, at 2120 Forrest Park Road, Atlanta, GA 30315
  • 2013 CASE III Inspire Conference—The conference takes place Feb. 17-20 at the Omni CNN hotel in Atlanta. Stay updated, make suggestions and ask questions about the conference by liking the conference Facebook page and following us on Twitter. Also, get the latest news, specials and reminders sent directly to your cell phone. Text CASE3ATL to the number 44264. Registration goes live on Aug. 15.
  • One-Day Workshops: Please watch for news about upcoming one-day workshops this fall.


District IV

District IV is looking for 2013 CASE Accolades volunteers and is returning to Fort Worth in March for its annual conference.

District IV is looking for volunteers to serve as judging coordinators for the 2013 CASE Accolades program. Coordinators will oversee the judging process of their assigned categories. They will also help assemble a team of qualified judges—not affiliated with District IV—to serve as judges for the 2013 Accolades program. Serving as a judging coordinator is a great way to stay connected with CASE District IV. For more information or to volunteer, email Carrie Phillips at

In other news, CASE District IV returns to the Omni Hotel in Fort Worth for its annual conference on March 24-26. Attendees will learn from inspiring speakers and network with colleagues.


District V

Mike Eruzione, player, coach and director of special outreach at Boston University, will share the story of how the 1980 men's hockey team overcame obstacles to take home the gold at a luncheon during the "Better Together" conference, which takes place Dec. 9-11, 2012, in Chicago.

 Registration for the conference is now open. Also, get your best work entered into the Pride of CASE V. Receive recognition and share your ideas. The deadline is July 31. 


District VII

Congratulations and thanks to our past, present and future district chairs. Nancy Treser-Osgood is now the chair, Carri Jenkins the chair-elect, and Tim O'Malley the past chair. We also thank Russ Kost, who just completed service as past chair. Other new board members are listed on our website.

Comments and Questions


Frank Gornick

Frank Gornick is chancellor of the West Hills Community College District in California.

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CASE Campaign Report 2011

CASE Campaign Report 2011

Quiet phases of campaigns have lengthened, the median number of fundraisers declined for both campaign and major gift staffs, and alumni remain the most vital donor segment for educational fundraising campaigns, according to findings in the CASE Campaign Report 2011.

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