Publications & Products
January 2017
Volume 15 Issue 1

Research and News of Note

Giving to Education Continues Strong Growth

5 Top Social Media Projects to Pull Off in 2017

The Great Alumni Hunt Continues: Student Sleuths Track Down More Alumni

The Delicate Work-Life Balance

CASE Diversity Efforts Continue in 2017


Giving to Education Continues Strong Growth

Charitable giving to education is projected to rise 6.3 percent in 2017 and 6.0 percent in 2018, continuing the strong growth trends realized in recent years, according to a recently released report.

The Philanthropy Outlook 2017 & 2018 reports that overall charitable giving in the U.S. will grow by 3.6 percent in 2017 and by an additional 3.8 percent in 2018. In addition, the report indicates that all types of donors—individuals, foundations, corporations and estates—are likely to increase their giving in each of the next two years.

Projected growth by type of donor:
• Growth in giving by foundations will lead the way in both years (5.9 percent in 2017 and 6.0 percent in 2018).
• Estate giving is expected to increase by 5.4 percent this year and 5.2 percent next year.
• Giving by individuals is predicted to grow 3.0 percent and 3.2 percent, respectively.
• Giving by corporations will lag behind the other sources of giving, rising by just 2.4 percent and 2.7 percent respectively.

The Philanthropy Outlook generates predictions for year-to-year growth rates in overall giving; giving by type of donor; and giving to education, health and public-society benefit nonprofit organizations. Giving to education includes giving to support education at all levels, including higher education; libraries; educational research and educational support services. Multi-million-dollar gifts and billion-dollar campaigns across public and private universities have positively influenced growth in this subsector in recent years.

"As we consider the outlook for 2017 and 2018, it's important to note that individuals continue to play a leading role in driving both giving trends and growth in giving," said Una Osili, director of research for the Lilly Family School of Philanthropy. "Individual donors are responsible for the majority of charitable giving as well as the increase in foundations, donor-advised funds and other innovations in giving."

The report is researched and written by the Indiana University Lilly Family School of Philanthropy.


5 Top Social Media Projects to Pull Off in 2017

2016 may have been characterized by political upheavals, controversies and fake news. But amid the unrest, there's one truth on which we can all agree: people love Pokémon. 

Pokémon Go, which attracts millions of players a day, took college campuses by storm this year. In fact, in a recent #casesmc chat on the best social media ideas of the year, several participants said Pokémon Go maps were their top project for 2016. 

"We have 33 stops/gyms on campus, so we held a Pokéhunt this summer," tweeted Meagan Ewton, public relations coordinator at Rogers State University.  "[It was a] great way to get the community on campus." 

Some campuses, including Rogers State and West Virginia University, created Pokémaps to help intrepid players catch 'em all.

Beyond Poké-projects, chat participants shared their other favorite initiatives from 2016. Here are five projects to spark your social planning in 2017. 

Serious Snapchat storytelling. Snapchat can be a platform for student-driven storytelling. California State University Chico pulled off a weekly "why I vote" Snapchat series leading up to the 2016 U.S. presidential election, asking students about the issues that were most important to them. It "increased civic engagement and [yielded] valuable weekly Snapchat content," tweeted Kate Post, digital communications coordinator at the institution.

Recipe videos. Several institutions experimented with cooking videos, à la the popular Tasty videos. Before donning that apron, though, recruit a video-savvy helper. 

"My advice is this: do not attempt to film a recipe video by yourself," tweeted Amy Windsor, social media strategist at the University of Louisiana at Lafayette.

Career chat. Looking for a fresh way to connect students and alumni? The University of Minnesota launched a monthly Twitter chat about career strategies hosted by alumni "lead tweeters." The next one in February, for instance, explores how to navigate career fairs. 

Campaign to give students a voice. The University of Dayton hosted a cross-channel #CommunityMeansEveryone campaign supported by several campus partners. "It spoke to how LGBTQ+ support aligns with our Catholic Marianist mission and shared voices of other represented populations across campus," tweeted Michaela Eames, social strategist there. 

Rate My Prof video. The University of Louisiana at Lafayette's video of professors reacting to student reviews on the site was filmed and edited by an intern. It was the university's most popular Facebook post of the year.  

Read the full transcript of the chat. 


The Great Alumni Hunt Continues: Student Sleuths Track Down More Alumni

A collaborative effort between one institution and its foundation netted hundreds of newly found alumni and stronger communications between faculty and advancement staff.

The Chippewa Valley Technical College Foundation in Eau Claire, Wisconsin launched its own version of "The Great Alumni Hunt," which enlisted small teams of CVTC students to reconnect with college alumni throughout a month-long campaign in a project management course. 

"Our team believes that we exist to support the college so when we approach faculty and other staff about working together, we are always cognizant of what value-add we can contribute to their work," says Aliesha Crowe, executive director of the Chippewa Valley Technical College Foundation. 

Read more about CVTC's experience in "The Great Alumni Hunt: Student Sleuths Track Down Alumni" in the January issue of Community College Advancement News


The Delicate Work-Life Balance

Busy advancement officers often find that the line between their professional and personal lives blur. But even with long hours, the most committed staff must take time for themselves.

In a recent work-life balance survey, 68 percent of advancement professionals reported working 45 hours or more per week, and 30 percent said that work often interferes with their personal lives. 

"Because we live in a society that rewards people who work harder, we can use our job as an excuse to not be at family events or hang out with friends, and it's generally accepted," says Summer Reiner, an associate professor in the Department of Counselor Education at the College at Brockport, State University of New York, who was one of the researchers on the study. 

Luckily, there are healthy ways to align your personal and professional relationships—which even includes finding the right ways to unite the two. Read more about these ways in "Family Matters" in the January/February issue of Currents. Download the Currents app for access to the digital edition.


CASE Diversity Efforts Continue in 2017

As our world rapidly becomes more diverse, advancement professionals must work to embolden and support diverse employment, alumni and donor bases, says Anita Walton, CASE's newly appointed director of diversity and talent management.

"The truth is there is a changing demographic in higher education and few will argue that we need to do this work. It is required for continued success," says Walton. "And so far, we have made a favourable effort with incremental impact."

Before Walton joined CASE in December 2016, she was vice chancellor of student affairs at North Carolina Central University. She has been a long-time volunteer leader with CASE, serving as the chair of CASE District III, a member of the Commission on Alumni Relations, an active contributor to opportunity and inclusion activities and a frequent CASE speaker.

"In that work in the district and with CASE, I have had the opportunity to meet and learn from so many advancement professionals about the critical needs of these institutions," says Walton. "With everything that is going on in our country and world, this is a critical time for this kind of work."

CASE's strategic plan aims to build a pipeline of diverse professionals and leaders, to diversify the profession and to support talent management in the lifecycle of these offices, Walton says.

It begins with strengthening and supporting key CASE programs and expanding diversity initiatives, including the Historical Black Colleges and Universities program and programs that focus on the LGBT population.

Additionally, Walton says the goal is to extend the CASE Advancement Internship Program to 75 students in 2017. CASE Career Central will also become more robust in supporting institutions and job-seeking professionals.  

"We know when we have diverse workforces we work better and create a better product," says Walton.

Walton says CASE will also work to encourage members to complete their institution profiles as well as provide additional data to CASE, so that CASE can not only determine how to measure the results of efforts, but also to determine focus areas moving forward.

"We need to understand the needs as it relates to diversity, which is not always about ethnicity but about institution types or needs of other groups," Walton says. "Throughout this process, we will become more informed and prepared to take on all of the forms of diversity."