Publications & Products
January 2013
Volume 11 Issue 1

Research and News of Note
Thank-You Gifts Have Unwelcome Effect on Giving

New research shows that small gifts given in thanks for a donation actually reduce rather than enhance giving.

Introducing New Families to Independent School Philanthropy

Independent school fundraisers looking to grow parental engagement should analyze how they introduce new families to their school’s culture of philanthropy, said presenters at this week’s CASE-NAIS Independent Schools Conference.

Increase LGBT Engagement through Targeted Strategies

Members of the LGBT community can be strong prospects for philanthropy, and educational institutions should develop strategies to engage them, says a CASE faculty member.

Alumni Relations Pros Share Strategies to Triple Engagement

Institutions that want to significantly grow alumni and financial support must take bold, calculated risks, be authentic with alumni and communicate as much as possible with key constituencies. That’s the advice of two advancement leaders who will discuss their institution’s goal to double alumni engagement by 2015 at the upcoming 2013 CASE Asia-Pacific Advancement Conference.

New Report Tracks Adoption of MOOCs in Higher Education

A new report indicates that nearly 55 percent of U.S. institutions are still undecided about whether to offer massive open online courses even as public interest in MOOCs continues to grow.

Flexible Content, Social Media Help Keep Campaign Messaging Fresh and Engaging

Fundraising campaigns at educational institutions are multiyear events, and communicators should think of each project in the campaign, such as the public launch, as a mile marker in a marathon. Some campaigns may last for as long eight years, how can institutions keep their campaign messages fresh and engaging?

Inside CASE
Alumni Relations Celebrates 100th Anniversary

2013 marks the 100th anniversary of the founding of the Association of Alumni Secretaries—the first organization dedicated to the field of alumni relations. In celebration of this milestone, CASE has planned a year-long series of initiatives that celebrate the past, present and future of alumni relations.

Nominate Outstanding Faculty Members for U.S. Professors of the Year

April 15 marks the deadline to submit nominations for the 2013 U.S. Professors of the Year awards.

In Australia, Celebrating a Budding Culture of Philanthropy

Next month, CASE ASAP and educational institutions around the world—including an Australian university—will spotlight the impact of their student advancement programs during Student Engagement and Philanthropy Day.

CASE Seeks Nominations for Research Awards

There's still time to submit a nomination for the CASE Research in Educational Advancement Awards.

Get Early-Bird Rates: Register Now for Spring Institute in Educational Fundraising

Fundraisers who sign up for CASE Europe’s Spring Institute in Educational Fundraising by 25 January will receive the early-bird rate.

2013 Circle of Excellence Awards: Entry Process Opens Tuesday, Jan. 22

The entry process for the 2013 Circle of Excellence Awards opens Tuesday, Jan. 22. Deadline for entries is March 15.

CASE Europe Holds Second Dutch-Language Conference

For the second consecutive year, CASE Europe will hold a conference on best practices in advancement for Dutch professionals who work at higher education institutions in the Netherlands, Belgium and Flanders.

CASE Names 2013 Independent Schools Award Winners

CASE has named three individuals and one foundation as recipients of its 2013 Independent Schools Awards for commitment and service to primary and secondary independent school education.

Last Call for Participation in Benchmarking Survey for Foundations

The deadline for submission to the IRF Data Book survey for the fiscal year 2012 has been extended through Jan. 31, 2013.

Keeping New Year’s Career Resolutions

Those entering 2013 with resolutions to further advance their careers should consider reacquainting themselves with the numerous CASE resources and tools at their disposal.

Distinguished Service Award Nominations Due Feb. 15

Recognize the exceptional work of alumni, donors, colleagues or friends of your institution by nominating them for a CASE Distinguished Service Award. The deadline for nominations is Feb. 15.

CASE Advancement Staff on the Move

CASE keeps members informed about their colleagues' advancement—whether moving to a new institution around the corner or across continents.

U.S. Federal Relations News
Fiscal Cliff Deal Preserves Charitable Deduction

On Jan. 2, U.S. President Barack Obama signed the American Taxpayer Relief Act of 2012 (H.R. 8), legislation that preserves the charitable deduction and extends the estate tax and IRA charitable rollover.

Tax Policy Center: Fiscal Cliff Deal Will Increase Charitable Giving

In a January 2013 fact sheet (pdf), the Urban-Brookings Tax Policy Center estimates that the American Taxpayer Relief Act of 2012 (H.R. 8) will increase charitable giving by $3.3 billion or 1.3 percent.

CASE District News
District I

District I will hold its annual awards celebration on Jan. 30 at its district conference and has opened registration for an etiquette lunch.

DI members are cordially invited to the annual awards celebration during which the district will recognize John Feudo, Lisa Maizite and other exceptional contributors to the advancement profession and District I. View the full list of winners here and register today.

And are you making the right first impression? Make sure that you and your staff never have to ask this question again. Make gracious dining part of your everyday life so you can focus on the business at hand. Sign yourself and your team up today for this entertaining and educational Etiquette Lunch with Jodi Smith from Mannersmith. You won't be disappointed. Register here


District II

Learn about sessions, keynotes and panels of the District II conference, which will be held March 3-5 in Pittsburgh.

The CASE District II conference, "Building Bridges, Making Connections," will be held March 3-5, 2013, at the Pittsburgh Westin Convention Center Hotel.  This year's conference theme is on making connections in various ways within the advancement profession.  The program will connect our work to larger industry issues such as diversity, strategic planning, building, branding and sales training. We are anticipating 525 attendees. To date, more than 325 have registered.   

The conference will kick off on Sunday with keynote speaker Dennis Yabolonsky, chief executive officer of Allegheny Conference on Community Development. Yabolonsky is an accomplished veteran of managing and leading dynamic business growth.

An annual highlight of the conference is the president's panel, and this year's panel features the presidents of Carlow University, Allegheny Community College, Indiana University of Pennsylvania and Shady Side Academy.


District III

Share the inspiration at the 2013 CASE III "Inspire Conference." Get the group rate of $349 when three or more from the same institution register together. Don't forget to register for the luncheons and preconference workshops.


District V

We need your expertise! The CASE V 39th annual conference will be held Dec. 15 - 17, 2013, in Chicago. Be a part of it by submitting a topic to present at the conference. Proposals are being accepted now through April 1.


District VI

District VI invites you to participate in CASE VI Conversations, a series of affordable professional development workshops.

CASE VI Conversations provide opportunities to network with advancement colleagues on topics such as communications and marketing, alumni relations, fundraising, leadership and professional development. The half-day workshops are designed to be affordable and accessible. The sessions are open to CASE members from any district and non-CASE members.

 Four CASE Conversations are planned for 2013 winter and spring:

  • Feb. 28, Park Distance Learning Center of the Park University campus in Parkville, Mo.
  • March 14, Black Hills State University Center in Rapid City, S.D.
  • April 24, Metro State University in Denver, Colo.
  • May 20, Upper Iowa University Center in Des Moines, Iowa

For more information on CASE VI Conversations or to register, go to: CASE VI Conversations.


District VII

Shake things up in the City by the Bay! Come to the 2013 CASE District VII conference March 1-3 in San Francisco. Build new relationships and glean best practices based on the theme: "Seismic Shifts: Reinventing Ourselves, Reshaping Advancement." Early-bird savings end Jan. 25 so register now.

Comments and Questions


Tanida Ruampant

Tanida Ruampant is associate director of communications at the Colorado State University Alumni Association.

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Fundraising Strategies for Community Colleges: The Definitive Guide for Advancement

Fundraising Strategies for Community Colleges: The Definitive Guide for Advancement

Community colleges educate nearly half of undergraduates in America yet receive as little as 2 percent of all gifts to higher education. A comprehensive guide to fundraising offers practical advice and concrete steps for creating a new advancement landscape on your community college campus.

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