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Fundraising Fundamentals, Part 2, Section 7


For Development Directors

Sections 6 through 13 (which comprise part 2) are tailored for development directors, especially those who are starting up a development program at their institutions.

Section 7. Donor Cultivation

The resources in the sections throughout part 2 are based on the collective wisdom of many successful development professionals. They will assist development directors in establishing an effective development office or modifying their current development activities to achieve greater success.

Herein you will find information and links to further resources that address the following questions and more:

  • How do you create a fundraising strategy?
  • How do you set your budget?
  • What are the best ways to nurture your team?
  • How do you win the support of others?

About the Word Advancement

Please note that the term advancement is often used when talking about fundraising in an educational context. As defined by CASE, the term encompasses alumni relations, communications, fundraising, marketing and allied areas.

Whilst this resource touches on all areas of advancement, its primary focus is on fundraising, or development. The terms development office and development director have been adopted to reflect this approach.

Many institutions have broad-based advancement offices, and the CASE website provides in-depth guidance on the wider aspects of advancement, including alumni relations, communications and marketing.