Publications & Products
February 2015
Volume 13 Issue 2

Research and News of Note
U.S. Educational Fundraisers Report Growth in 2014 Giving

Fundraisers at schools, colleges and universities in the United States estimate that donations to their institutions grew 6.9 percent in 2014, according to survey results released by the Council for Advancement and Support of Education. This is the highest estimated growth in donations reported to the CASE Fundraising Index since the year prior to the economic downturn in late 2008.

Make Your Institution Easier to Find on the Web

Marketers should invest in search engine optimization to entice prospective students and their families to learn more about their institutions via everyday web browsing, says a CASE faculty member.

Directed Giving Increases Fundraising Success

Fundraising appeals that offer donors the ability to target their gifts to specific areas can raise more money than appeals that don’t offer such flexibility, according to new academic research.

Adopt Unique Strategy for International Student Recruitment

An institution’s recruitment marketing strategy for students outside of its home country should differ from its strategy for domestic students, says an institutional marketer.

Fundraising Experts Discuss Engaging Senior Leaders, Academics at CASE Europe Conference

The introduction of tuition fees at universities in the UK is “unlikely to damage” philanthropic giving, according to senior educational leaders participating in a panel discussion at the recent Strategic Fundraising for Leaders in Higher Education conference.

Free Tuition or Not, a Fundraiser's Job Remains the Same

Even if students could attend community college for free—as President Obama proposed last month—chief fundraisers at two institutions whose students already benefit from local free-tuition programs say their jobs wouldn't change significantly.

Inside CASE
CASE Names New Executive Director of CASE Europe

CASE has announced the appointment of John Middleton, managing director of UK nonprofit School-Home Support, as executive director of CASE Europe, effective 5 May 2015.

Nominate Outstanding Faculty Members for U.S. Professors of the Year

April 13 marks the deadline to submit nominations for the 2015 U.S. Professors of the Year awards.

CASE Europe Accepting Nominations for Graduate Trainee Scheme

CASE Europe is looking for highly motivated graduates interested in a fundraising career to participate in its graduate trainee scheme, a national programme designed to strengthen the educational fundraising profession in the UK The deadline for nominations is 9 March.

CASE Launches Grant Program to Fund In-Progress Research

Individuals who are currently conducting a research project related to educational advancement are encouraged to submit an entry for a CASE Research Awards grant to help fund the in-progress research. Submission deadline is March 31, 2015.

Academic Authority on Fundraising to Speak at CASE Asia-Pacific Conference

The professor of fundraising and director of the Centre for Sustainable Philanthropy at Plymouth University in the UK is among the speakers scheduled to present at the CASE Asia-Pacific Conference <>, which takes place 14-17 April in Singapore.

Explore New Circle of Excellence Awards Categories

The 2015 Circle of Excellence Awards features seven new categories, including a category recognizing successful collaboration across advancement disciplines.

University of Arizona, Monroe Community College Leaders Honored for Contributions to Foundations

CASE and Commonfund have selected the 2015 recipients of the CASE Commonfund Institutionally Related Foundation Awards.

Nominate a Colleague Today for CASE Europe Award

There’s still time to submit a nomination for a 2015 CASE Europe award. The deadline is 27 February 2015.

CASE to Hold First Master Class in New Zealand

CASE Asia Pacific is offering a master class on writing case statements March 13 in Auckland, New Zealand. This is the first CASE Asia-Pacific master class to be held in New Zealand.

U.S. Federal Relations News
House Passes Bill Permanently Extending IRA Charitable Rollover

On Feb. 12, the U.S. House of Representatives passed the America Gives More Act of 2015 (H.R. 644), a bill that includes a permanent extension of the IRA Charitable Rollover. The vote was 279-137.

President’s FY16 Budget Plan Incudes Charitable Deduction Cap, Other Provisions Affecting Educational Advancement

President Obama’s FY16 budget plan, released on Feb. 2, includes a number of provisions affecting the charitable sector, including a 28-percent charitable deduction cap.

CASE District News

District I

District II

District III
  • District III is making MAGIC at the annual conference. Follow the conference on #casemagic.
  • The vote on new board members will take place Feb. 18. View the complete slate of officers and at-large members.
  • District III awards winners will be published to the conference website on Feb. 18.

District V

District VI
  • District VI is pleased to announce the John Lippincott CASE-ASAP Scholarship, honoring CASE President Lippincott and his commitment to CASE ASAP by providing opportunities for students.
  • Be sure to register students who are interested in a career in advancement for the CASE-ASAP conference, which takes place Feb. 28 to March 1 at Iowa State University in Ames.
  • The 2016 CASE VI conference will be held Jan 24-26 in Kansas City, Missouri.

District VII

District VIII
  • The District VIII Conference in Seattle was a sell-out success. Speaker handouts are available until the end of March.
  • The district also announces two regional workshops in March: Alumni Magazine Overhaul. March 5, 1:30 - 3:30 p.m. in Calgary, Alberta, in partnership with the Alberta Magazine Publishers Association; Alumni Relations for Community Colleges. March 25, 8:30 a.m. - 4:30 p.m. in Vancouver, Wash.
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Tracey Lancaster

Tracey Lancaster is director of corporate affairs for Sheffield Hallam University in Sheffield, UK.

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