Publications & Products
February 2012
Volume 10 Issue 2


Research and News of Note
Crisis Communications Policies Overlook Social Media, Study Finds

While most educational institutions have crisis communications policies, many of those policies do not address the use of social media in a crisis, according to a new study.


Multimedia Tools Within Reach of Small Shops

With a little ingenuity and careful planning, communications and marketing professionals at small shops can make the most of today’s multimedia storytelling tools and still stay within their tight budgets, say two CASE faculty members.


VSE Report: Increase in Giving is “Welcome News,” CASE Says

Donors contributed $30.3 billion to higher education in 2010-11, according to the recently released results of the annual Voluntary Support of Education Survey. The 8.2 percent increase is welcome news, says CASE President John Lippincott.


U.S. Fundraisers Predict Steady Growth in 2012 Giving to Education

Results from a recently released survey of fundraisers at CASE-member institutions in the United States builds on the VSE findings with participants estimating that giving to their institutions increased in the 2011 calendar year and will continue to grow in 2012


Report: U.S. Colleges, Universities See Increase in FY11 Endowment Returns

A recently released report shows that endowments at colleges and universities in the United States earned an average return of 19.2 percent during the 2011 fiscal year. This marks the second consecutive increase following a nearly 19 percent decline in fiscal year 2009.


Experts Share AR Strategies for Success in Today’s “New World”

Most alumni relations professionals can tell you that generational dynamics, shifting affinities and social networks have all impacted the field. But how can practitioners take those observations and put them into practice? Two experts in the field tackled this question at the recent District I and II conference in New York.


How to Use “New” Media to Promote Faculty Research

It’s not always easy for media relations professionals to promote the important research taking place at their institutions. Presenters at a recent CASE conference, however, say there are plenty of social media platforms that, with a bit of strategic thinking, can be used to overcome this challenge.


Experts Discuss Improving ROI and Performance in Fundraising

Identifying prospects is not the biggest challenge most fundraising offices face today. Instead, the biggest challenge is in determining how to organize efforts to cultivate those prospects to fill the short- and long-term giving pipeline. That’s according to three data mining experts who recently presented at a CASE Online Speaker Series.


Pinterest: Essential Engagement Tool or Just Another Social Network?

Traffic to Pinterest, an image-based social sharing site, has soared during the last several months, nearly keeping pace with the amount of buzz surrounding it. Many social media experts have already identified it as a potential game changer for online communications but is Pinterest relevant to higher education—and if so, how?


Capitalizing on Athletic Achievements

March Madness is around the corner and with it the possibility that schools not traditionally thought of as basketball powerhouses might advance beyond expectations, upsetting office pools along the way. But it isn’t just university athletics departments that are looking to reap the rewards of a season of hard work.


Inside CASE
California Community Colleges Turn to CASE for Professional Development

A new partnership between CASE and the Network of California Community College Foundations will provide critical resources and support for advancement professionals at the state’s 112 community colleges.


Sydney Opera House Fundraiser to Speak at CASE Asia-Pacific Conference

The director of development for the world-famous Sydney Opera House in Australia is among the speakers scheduled to present at the CASE Asia-Pacific Advancement Conference next month.


CASE Europe Issues Call for Case Studies on Impact of Matched Funding Scheme

CASE Europe is asking institutions to share their insights on the impact that the UK Matched Funding Scheme has had on their fundraising programs as it prepares to release the latest results from the Ross-CASE survey.


Deadline Approaches for 2012 Circle of Excellence Awards

One month is how much time you have to enter an innovative program or project at your institution for a 2012 CASE Circle of Excellence award. Deadline for nominations is March 16.


Two Foundation Leaders Named as Recipients of 2012 CASE Commonfund Awards

CASE and Commonfund have selected the 2012 winners of the CASE Commonfund Institutionally Related Foundation awards.


CASE Europe Announces New Volunteer Award

Do you have a volunteer who has played a significant role in your institution’s fundraising efforts? Recognize outstanding achievements by nominating your volunteer for a CASE Europe Matched Funding Volunteer of the Year award.


Nominate Outstanding Faculty Members for U.S. Professors of the Year

April 16 marks the deadline to submit nominations for the 2012 U.S. Professors of the Year awards.


Check Out New Features, Resources on CASE Website

CASE continues to add new resources and content to keep the website fresh and relevant to members.


Scholarship Assistance Available for Spring Institute of Educational Fundraising

CASE Europe is accepting applications for four scholarships to assist members who would like to attend the 2012 Spring Institute in Educational Fundraising. The deadline for applications is Friday 23 March 2012.


CASE ASAP Calls for Fall Fellowship Applications, Names Spring Fellows

CASE ASAP is accepting applications for its fall 2012 Jupiter Fellowship and CASE ASAP Career Fellowship programs. The deadline is April 13, 2012.


Get Early-Bird Rates: Register Now for CASE Europe Annual Conference

Advancement professionals who are thinking about attending the 2012 CASE Europe Annual Conference this August are encouraged to guarantee their place and take advantage of early-bird and group discount rates.


CASE Advancement Staff on the Move

CASE keeps members informed about their colleagues' advancement—whether moving to a new institution around the corner or across continents.


U.S. Federal Relations News
Mixed Signals on Charitable Deduction in President Obama’s FY2013 Budget

President Barack Obama’s 2013 budget plan sends mixed messages as to whether the administration plans to limit or preserve the value of the charitable deduction.


CASE District News
District IV

District IV congratulates its 2012 scholarship recipients who will attend this year's conference in Fort Worth. 

The 20 recipients are:

  • Violeta Ayala, director of communications, The American School Foundation A.C.
  • Christine Carter, communication specialist, University of Dallas
  • Anthony Coleman, director of development, Arkansas State University
  • Jennifer Dickey, development coordinator, Southwestern Oklahoma State University
  • Holly Ellman, communications specialist, Texas Christian University
  • Brenda Fanara, director of development, University of North Texas
  • Maria de los Angeles Garcia Garza, liaison coordinator of institutional development, Anahuac University
  • Lori Garza, engagement officer, Texas A&M University-Corpus Christi
  • Julie Gerstenberger, director of development, South Plains College
  • Patrina Johnson, manager of advancement services, Centenary College of Louisiana
  • Michelle Kasischke, associate director of corporate and foundation relations, Louisiana State University
  • Scott Kendall, lead graphic designer, Eastern New Mexico University
  • Ann Laird, research and prospect development, Texas Lutheran University
  • Tyler Martini, CASE District IV ASAP representative, student ambassador, the University of Texas at San Antonio.
  • Caroline Parrack, development assistant, The Hockaday School
  • Becky Petter, assistant director-constituency relations and stewardship, M.D. Anderson Cancer Center
  • Janet Perez, senior communications specialist, New Mexico State University
  • Kate Shelley, assistant director of alumni relations, Austin College
  • Brian Smith, communications coordinator, Austin Community College District
  • Rachel Stewart, special events coordinator, Northwestern Oklahoma State University
District V

Discover who won the 2011 Pride of CASE V awards and learn more about upcoming District V conferences.

See a complete listing of 2011 winners at the CASE District V conference in December. Submissions for the 2012 competition are due July 31, 2012.

Keynote speaker Neal Raisman will discuss academic customer service Friday, April 13, 2012, during the CASE Indiana spring conference at the Ivy Tech Campus in downtown Indianapolis. See more and register on the conference website.

There's still time to submit ideas for the 2012 "Better Together" Conference for CASE V and VI, which takes place Dec. 9-11, 2012. Submit your ideas by April 1.

District VII

Thanks and Thanks in Advance: District VII expresses gratitude to departing board members Alan Ball and Sandra Kirschenmann, who have recently resigned their positions, and to Jane Eadie and Deborah Brenner, who have consented to contribute their talents to the work of the District VII board.

Comments and Questions

Please share your questions and comments with Pam Russell via e-mail at russell@case.org or by telephone at +1-202-478-5680.

The New Rules of Marketing & PR

The New Rules of Marketing & PR

How are your advertising and media relations programs working?

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MemProfileRoderickWong

Roderick S.C. Wong

Roderick S.C. Wong is vice president of development and external relations at the City University of Hong Kong.

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