Publications & Products
February 2009
Volume 7 Issue 2


Research and News of Note
Efficient Use of Twitter, Facebook Can Help K-12 Schools Strengthen Outreach

Independent schools that haven’t jumped on the social networking bandwagon need to get on board.


NACUBO Publishes New Report; Legislators React

Recently released data reveal that college and university endowments have taken a significant hit due to the economic downturn.


Making Personal Connections Between Donors, Beneficiaries Effective Strategy

Connecting potential donors with students, professors and other likely beneficiaries is an effective fundraising strategy in today’s tough economy.


EU Tax Relief Good News for Universities, Other Nonprofits

A recent European court ruling on tax relief could make it more attractive for universities in the United Kingdom and across Europe to compete for donors in other European Union countries.


CASE Launches Member Magazine Readership Survey

Curious about how much time alumni spend reading your school’s magazine? Want to know what topics are on your readers’ minds?


Alumni Relations Pros Make Lemonade out of a Sour Economy

Savvy alumni relations professionals are meeting the tough economy head on with creative strategies that trim expenses and strengthen alumni loyalty.


Inside CASE
Honor Outstanding Professors, Showcase Your Institution

Draw attention to outstanding teaching at your college or university by nominating a professor for the U.S. Professors of the Year award.


CASE to Conduct Online Fundraising Survey

Is your advancement operation raising funds online? Would you like to compare your online fundraising initiatives with those of other institutions? If so, CASE has a survey coming up for you.


Career Services Becoming Hot Resource in Today's Down Economy

Institutions can build value and strengthen alumni ties by ramping up their career services.


CASE Announces New Affinity Partnership for Credit Card Services

CASE has a new affinity partnership with Landmark Merchant Solutions, a provider of Visa, MasterCard and Discover card processing services.


CASE Launches Search for Vice President

CASE is recruiting for a vice president of marketing, membership and external relations.


Ignoring Security Challenges on Campus Can Prove Costly

Security issues on university and college campuses are increasingly in the news, yet few institutions have established business practices to address possible breaches.


Deadline Nears for Circle of Excellence Award Nominations

March 13 is the deadline to nominate an innovative program or project at your institution for a 2009 CASE Circle of Excellence award.


U.S. Federal Relations News
Congress Passes Stimulus Bill, Includes Significant Funding for Higher Ed

On Feb. 13, the House and Senate passed the American Recovery and Reinvestment Act of 2009 (H.R. 1), a $789 billion stimulus package that includes a significant amount of new funding for higher education.


Nonprofit Postal Rates to Increase

As part of its annual pricing review, the United States Postal Service has approved increases to U.S. postal rates, including nonprofit rates.


Department of Education Releases New FERPA Regulations

On Dec. 9, 2008, the U.S. Department of Education released revisions to its regulations implementing the Family Educational Rights and Privacy Act.


CASE District News

District I: "Charting the Course," the 2009 conference, takes place in Boston on March 9-11. This year's event features an enhanced mentoring program, an expanded Emerging Leaders track and the New Advancement Professionals program. Registration is open.

District II: The 2009 conference, "Charting the Future," takes place March 22-24 in Baltimore, Md., and will feature programming for advancement shops of all sizes and areas of focus. Those planning to attend can register and make hotel reservations now.

District V: Have an idea for a professional development topic? The 2009 CASE V conference committee seeks topics and presenters for sessions. Send suggestions to Melanie Harmon.

Also, view the latest list of grants received by CASE V institutions on the Web site.

District VI: The district held its annual conference Jan. 25-27 in Kansas City, Mo. Conference chair Sheri Irwin-Gish reports that more than 500 registrants, educational partners, new professionals, advancing diversity and emerging student scholars participated in 73 sessions.

Keynote speakers included Jason Ryan Dorsey, a recognized authority on generational dynamics in the workplace, and Kelli Vrla, a corporate communications consultant and humorist, who explained how to have more fun and get more done.

During the conference, the district recognized Distinguished Service Award recipients Sherri Schmidt of North Dakota State University and Jerry Weakley of Baker University. Valerie Goodin of the University of Missouri received the Virginia Carter Smith Award for outstanding service to the profession. Two Chief Executive Leadership Award recipients were also honored for 2008: Edward H. Hammond, president of Fort Hays State University, and Dean L. Hubbard, president of Northwest Missouri State University.

In addition, the Institutional Awards were announced during the conference. Winners were selected from 947 entries. At the annual banquet held during the conference, 227 awards were presented. Award recipients are on the district Web site.

Thirty-seven educational partners had booths at the conference with 73 representatives attending; nearly $50,000 was raised through cash sponsorships and gifts-in-kind for conference needs.

District VIII: "Taking Flight," the 2009 conference, takes place Feb. 18-20, in downtown Seattle, Wash.

Comments and Questions

Please share your questions and comments with Pam Russell via e-mail at russell@case.org or by telephone at +1-202-478-5680.

Member Profile: Donna Thornton

Donna Thornton is vice president for alumni relations and chief operating officer for Rutgers University Alumni Association.

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Leadership in Uncertain Times

Today's campus leaders-facing a downturn economy with no end in sight-must have certain characteristics to be successful in this unpredictable environment.

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