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Engaging C-Suite Alumni

Superstar alumni can be obvious picks for major gifts or campus honorifics, but engaging these alumni in a more pragmatic way can have tremendous payoff, writes one CASE member. 

Corey Morris, chief alumni evangelist of Aarhus University, in Denmark, shared how to successfully involve elite alumni in a recent CASE Europe Digest post.

Morris suggests offering prominent alumni a platform to share their personal leadership stories on campus.

"On the surface, this may seem like a no-brainer, but what started as a 'business experiment' in 2014 has evolved into not only a signature offering, but one of our biggest engagement activities ever," writes Morris. Events like these at Aarhus have recently seen more than 600 participants.

The topics Aarhus uses to encourage alumni to come to campus include:

  • Career path: How did you get to where you are?
  • Professional insight: What are the highs and lows of your job?
  • Career advice: What advice would you offer to other up-and-coming leaders?

"That these leaders represent a broad range of industries and have diverse backgrounds only makes the setup more enticing," writes Morris.

Read more in the CASE Europe Digest.

This article is from the December 2016 BriefCASE issue of BriefCASE.