Publications & Products
May 2016
Volume 5, Issue 10

Community College Advancement News

Using Data to Maximize Marketing Budgets

Like many community colleges, Tallahassee Community College was looking to grow its enrollment, but instead of simply spending more on advertising and marketing, the college took a step back—and took a look at who was down the street. Read more...

Starting with Zero: A Lesson in Developing Alumni Groups

Instead of starting with postcards and emails, Brookhaven Community College, located right outside of Dallas, Texas, tried something different when looking to begin the school's first alumni program. The college hosted a kick-off event where they invited every single alumni in recent history back to the campus for a small event. Read more...

Call for Examples of Effective Alumni Relations

If you have an effective practice to share for possible inclusion in an upcoming CASE book on community college alumni relations, CASE would like to hear it. The authors are interested in successful examples—big and small—including:

  • Orientation to "becoming" alumni while still students
  • Services for alumni (mentoring, career counseling, job fairs, etc.)
  • Alumni engagement (reunions or other social gatherings, continuing education, lectures, events, etc.)
  • Alumni advocacy (marketing and advertising testimonials, advocacy with elected officials or for a ballot measure, etc.)
  • Alumni service to the college (ambassadors, foundation and governing board members, advisory committee members, strategic planning committees, etc.)
  • Alumni philanthropy

Please include any information about goals, metrics use, duration of the program/initiative, cost and lessons learned. Submit items to

Two Named to Advisory Committee

CASE President Sue Cunningham has named Murray Wood and Matthew Miller to three-year terms on the Center for Community College Advancement Advisory Committee. Wood is chief development officer for College of the Canyons (California). Miller is vice president of student and community relations at Mid Michigan Community College. Their terms begin July 1, 2016.

Please share your questions and comments with Marc Westenburg via email at or +1 202 478 5570.

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Conference for Community College Advancement
Oct. 12 - 14, 2017
Anaheim, CA

Opportunity Knocking: How Community College Presidents Can Lead a New Era of Advancement
Available in print and e-book

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