Publications & Products
August 2015
Volume 13 Issue 8


Research and News of Note
Don’t Enforce Branding—Embrace It

For branding to be an effective part of a marketing strategy, stakeholders across an institution have to know how to use it.


U.S. Educational Fundraisers Optimistic about 2015-2016 Academic Year

Fundraisers at schools, colleges and universities in the United States estimate that donations to their institutions grew 5.1 percent during the academic year that ended June 30, 2015, according to survey results released by CASE.


Alumni Event Planning: Repeat These Five Mantras

This fall, the University of Cambridge’s Judge Business School will celebrate its 25th anniversary, and to mark it, alumni chapters from Sydney, Australia, to Santiago, Chile, will sponsor celebratory boat cruises and barbeques. Events like these, however, are a means rather than an end, according to presenters at the 2015 CASE Summer Institute in Alumni Relations.


Making the Case for Student Philanthropy

A carefully crafted investment in student philanthropy will yield dividends for an institution, says a CASE faculty member.


European Universities and Business Schools Grow Alumni Relations Support

Universities and business schools in the UK and across mainland Europe are continuing to invest and demonstrate positive returns from their alumni relations offices, according to two surveys that cover 84 universities and business schools across 12 European countries.


First-Person ‘Humanizes’ Institutions in Case Statements

Development writers should make use of “we” and “our” when referring to their institution in a case statement, says a communications expert.


Inside CASE
CASE President Joins Twitter

“42 years to the first @CASEAdvance Presidential Tweet. The next will be a wee bit sooner! Great to be here!” wrote CASE President Sue Cunningham in her first tweet on @CunninghamCASE.


Students, Advisers Talk Value of Educational Philanthropy

Attendees at the inaugural CASE Conference for Student Advancement—held earlier this month in Washington, D.C.—talk about their experiences at the event, the importance of student philanthropy and CASE’s role in facilitating its growth.


CASE Europe Names 2015-2016 Graduate Trainees

CASE Europe has named the successful graduates and their placements for the 2015-2016 Educational Fundraising Graduate Trainee Scheme.


CASE Members Invited to participate in Survey of Fundraising Professionals

CASE members are invited to participate in an international study of fundraising professionals conducted by the Indiana University Lilly Family School of Philanthropy.


Nominate Outstanding Leaders for Asia-Pacific Leadership Award

CASE Asia-Pacific is now accepting nominations for the 2015 CASE Asia-Pacific Leadership Award. The deadline for nominations is Saturday, Oct. 31.


Deadline Approaches for CASE Asia-Pacific Alumni Relations Survey

Friday, Sept. 4, is the deadline to participate in the 2015 CASE Asia-Pacific Alumni Relations Survey—which allows practitioners at higher education institutions to benchmark the performance of their operations against peers in the region.


Sept. 18 Deadline for Independent Schools Awards

Friday, Sept. 18, is the deadline to submit nominations for the 2016 CASE Independent Schools Awards—which honor individuals, corporations and foundations for their commitment to primary and secondary education in North America.


District Awards Programs Accepting Entries

Five of CASE’s eight North American district awards programs are currently accepting entries.


U.S. Federal Relations News
Senate Finance Committee Passes Two-Year Extension of IRA Charitable Rollover

On July 21, the U.S. Senate Committee on Finance advanced a two-year extension of the IRA Charitable Rollover as part of a bipartisan tax extenders bill. The vote was 23-3.


CASE District News

District I
  • Registration for the District I annual conference in Boston, Massachusetts, will open in early September. Check the conference website for updates and details.

District II

District III
  • Register for District III’s one-day workshops in October and November for just $100:
    • Strategic and Tactical Constituent Engagement in Higher Ed on Oct. 5, 2015, at the University of Georgia. Register here.
    • Practicum in Personal Solicitation on Nov. 16, 2015, at the University of Virginia. Register here.

District IV
  • Registration is open for a technology-focused regional programming event Nov. 19-20, 2015, in Shreveport, Louisiana. Topics will include fundraising in the digital sphere, using technology to communicate and how technology shifts crisis management. 
  • Save-the-date: The 2016 District IV annual conference will be April 3-5, 2016, in Dallas, Texas.

District V

District VI

District VII
  • Nine advancement professionals have recently joined the CASE District VII Board of Directors. District VII looks forward to their service.
  • Learn about the professionals from District VII who currently serve on the CASE Board of Trustees and commissions.

District VIII
Comments and Questions

Please share your questions and comments with Pam Russell via e-mail at russell@case.org or by telephone at +1-202-478-5680.

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Dave Musson

Dave Musson is senior online communications officer for social media at the University of Warwick in Coventry, UK.

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The Transition Academy: Seizing Opportunity in the Age of Disruption

The Transition Academy: Seizing Opportunity in the Age of Disruption

Larry D. Lauer offers advancement professionals a primer for considering the exciting new career possibilities that come with the revolutionary changes in the higher education sector.

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