Publications & Products
August 2011
Volume 9 Issue 8

Research and News of Note
Study: Social Media Use—and Strategy—on the Rise in Higher Education

A new study reveals that during the past academic year, 100 percent of surveyed colleges and universities reported using social media—and thinking about the strategy behind it.

Fundraising Model Proves Successful for Smaller Institutions

With a bit of ingenuity and complete trust in its volunteers, a two-person advancement team at a community college in California raised US$40,000 in two weeks. Officials behind the campaign blitz say their formula for success is tailor-made for two-year and four-year institutions with limited staff and resources.

Does Your Website Need Work? You Might be Off the List

A new survey reports that nearly 50 percent of students say a bad institutional website experience would have a negative effect on their perception of a school—and one in five students says a bad website would cause them to remove a school from consideration.

Alumni Magazines Hit Tablets, E-Readers

There’s no denying it—the way people read is changing. Step onto any subway car, and the evidence is everywhere: You’ll see people with their eyes glued to books, newspapers, smart phones, Kindles, iPads, Nooks and other types of e-readers and tablets.

Inside CASE
CASE ASAP Names Top Student Leaders, Advisers and Advancement Programs

CASE ASAP recently recognized the winners of its 2011 Network Awards this month during a ceremony at its annual convention in Nashville, Tenn.

Check Out New Features, Resources on CASE Website

CASE continues to add new resources and content to keep the website fresh and relevant to members.

Deans No Longer Strangers to Development

About a decade ago, few academic deans were involved in development at their institutions. Today, a growing number of senior leaders see it an as integral part of their jobs, say two senior advancement professionals who will discuss trends and best practices at an upcoming CASE conference designed specifically for deans.

CASE Adds Two Listservs

CASE has added two new listservs to its advancement discussion groups.

Forum Offers Insight, Guidance on Fundraising for Senior Leaders

Senior leaders with strategic responsibilities for fundraising are invited to a two-day forum led by experts in educational advancement from Belgium, France, Germany, Sweden, the UK and other European countries.

Apply Now for CASE ASAP Career, Jupiter Fellowships

CASE ASAP is currently accepting applications for the 2011-2012 Clarence J. Jupiter Fellowship and CASE ASAP Career Fellowship programs. The deadline for nominations is Sept. 30.

CASE Announces Virginia Carter Smith Scholarship Winners

CASE has named 28 individuals as its 2011-12 Virginia Carter Smith Scholarship winners.

Participate in ICARS for the Latest Alumni Relations Data

Curious to learn how your institution’s alumni relations activities measure up with peers? Interested in improving the efficiency of your alumni activities? Learn answers to these questions and more by participating in the International CASE Alumni Relations survey for institutions outside of the United States and Canada.

CASE Advancement Staff on the Move

CASE keeps members informed about their colleagues' advancement-whether moving to a new institution around the corner or across continents.

U.S. Federal Relations News
Debt Deal Super Committee Could Look at Charitable Deduction

The congressional debt deal “super committee,” charged with determining how to reduce the federal deficit, could consider proposals to reduce or cap the value of the charitable deduction.

CASE District News

District I

Enter your work in the 2012 CASE District I Communication Awards. The early-bird deadline is Sept. 16, 2011.

Members can also nominate a colleague or volunteer for a 2012 CASE District I Distinguished Service/Recognition Award.

The regular deadline for both awards is Sept. 30, 2011. View the nomination and award entry forms.


District III

Mark your calendars for the District III "Bring your A-GAME" conference, Feb. 19 -22, at the Omni Atlanta CNN. Make reservations at the hotel now.

CASE District III is also pleased to announce its largest and most diverse slate of one-day workshops in the program's four-year history. One-day workshops are designed to be highly relevant, convenient and economical. This year, the district is offering four topics in four geographically diverse areas:

  • Nov. 7: "Creating Scalable and Successful Philanthropic Initiatives in Challenging Times," Pinehurst, N.C., hosted by Sandhills Community College
  • Nov. 14: "How to Navigate Corporate and Non-Profit Foundations," Hampton, Va., hosted by Hampton University
  • Nov. 15: "How to Succeed with Social Media," Nashville, Tenn., hosted by The Ensworth School
  • Nov. 29: "Integrating Alumni and Development for More Effective Fundraising," Tampa, Fla., hosted by Hillsborough Community College-Ybor City Campus

More information and registration info for the CASE District III conference and one-day workshops will soon be posted on its website.


District V

It's time to nominate a deserving volunteer for the CASE V Distinguished Service Award, the district's highest award, to be presented at the December conference. Submit nominations by Sept. 15.

If you're looking for ideas on using social media in institutional advancement, then look to CASE District V's upcoming mini-conference: "Mini CASE-Wisconsin: Social Media and Institutional Advancement." The session runs from 9 a.m. to 2 p.m., Wednesday, Oct. 5, at the University of Wisconsin-Milwaukee. Registration is only $50. Get more details.

Registration is open for this year's CASE District V conference, Dec. 11-13, 2011. Don't miss this great opportunity to network and learn something new. Register now!


District VI

The CASE District VI Board of Directors is currently accepting board nominations, service award nominations and scholarship applications. The deadline for all submissions is Oct. 3.

Board elections will be for the following:

  • Treasurer, serving a two-year term from 2012-2014
  • One director, serving a one-year term from 2012-2013
  • Two directors, serving two-year terms from 2012-2014
  • Three directors, serving three-year terms from 2012-2015

Categories for individual service award nominations include:

  • Rising Star Award (new)
  • Distinguished Service Award
  • Virginia Carter Smith Recognition Award
  • Volunteer of the Year Award
  • Chief Executive Leader Award

Conference scholarships are given to:

  • New professionals
  • Emerging students
  • Diverse advancement professionals

The conference planning committee is also quite busy this summer. The programming team is putting together an engaging line-up of sessions. While you're "Expanding Horizons," Jan. 8-10, 2012, at the CASE District VI conference in Denver, why not expand your time in colorful Colorado? Come in a day early or stay a day late to enjoy ski season in the Rockies. Check out information on ski packages for inspiration.


District VII

Sharpen your skills and enhance your perspective with three, one-day workshops in September: Fundraising (Sept. 21, Iolani School, Hawaii); Student alumni leadership (Sept. 24, University of California, Berkeley); and Marketing (Sept. 30, St. Mary's College).


District VIII

The 2012 CASE District VIII conference committee invites all members to submit a proposal for presentation at the 2012 conference in Seattle. Proposals are due on or before Sept. 2, 2011. Check out the District VIII website for more information.

Comments and Questions


Eloise Alexis

Eloise Alexis is vice president for college relations at Spelman College, a private historically black college for women located in Atlanta, Ga.

Read more

Women and Philanthropy: Boldly Shaping a Better World

Women and Philanthropy: Boldly Shaping a Better World

Women's earning capacity and wealth are increasing. At the same time, women now constitute the majority of graduates at colleges and universities--and will be the alumni and donors of the future. Clearly, no institution should ignore the philanthropic potential of women. An award-winning book by Sondra Shaw-Hardy and Martha A. Taylor addresses this topic head-on.

Read more

August 2011 Member Notes

Nearly 70 members have joined CASE from April through July.

Read more